What is a style guide? How is it different from a stylescape?

A style guide is a comprehensive document that sets the standards for design consistency across various touchpoints. It can be categorized into:

1. Website Style Guide: This document defines the visual and functional elements of a website, ensuring uniformity across all pages. It covers aspects such as typography, colors, components, grids, and icons.
2. Brand Style Guide: Also known as a brand book or brand guidelines, this document outlines the rules for visually and verbally representing a brand. It includes guidelines for logo usage, color palette, typography, imagery, tone of voice, and application examples.

On the other hand, a stylescape is a visual tool used to convey the creative direction of a brand or project to clients. It typically consists of a collage of images, videos, and other visual elements that showcase the intended look and feel. Stylescapes help align the client and design team by presenting a cohesive visual route, but they primarily include existing design inspirations rather than original design work.