Legal Tech Branding and Website Design

Legal Tech Brand and Website Examples

DeepJudge

DeepJudge brands itself around precision and institutional knowledge mastery, with messaging centered on being "the only AI platform that knows everything your firm knows". Founded by ex-Google search engineers, the website emphasizes enterprise-grade search capabilities and multi-step workflow automation. The branding appeals to law firms seeking immediate access to knowledge and measurable ROI, highlighting specific metrics like hours saved per user annually and rapid adoption rates within firms.

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Legora

Legora underwent a strategic rebranding in early 2025, transitioning from its original name "Leya" to better reflect its mission. The rebrand draws from the Latin word legra, meaning "to unite," directly communicating the platform's core value proposition of connecting legal expertise with AI. Founded in 2023 and backed by prominent investors like Benchmark and Y Combinator, Legora's website and branding emphasize collaboration and efficiency, positioning the company as a bridge between lawyers and technology for firms across 15+ countries.

Harvey

Harvey positions itself as "Professional Class AI" with a minimalist, sophisticated brand identity that conveys precision and expertise. The website emphasizes trust and institutional credibility, featuring partnerships with Fortune 500 companies and 50% of AmLaw 100 firms. Basement Studio designed Harvey's brand from seed stage through its $1.5 billion valuation, incorporating micro-animations and product demo videos to maintain momentum. The visual identity reflects the company's dual founding—combining legal expertise (founder Winston Weinberg from O'Melveny) with cutting-edge AI research (co-founder Gabe Pereyra from Google Brain and Meta).

SimpliContract is an AI-powered Contract Lifecycle Management software designed to streamline and simplify the contracting process for complex enterprises, bringing automation and efficiency to legal operations. They did their branding and website design with Everything Design.

Tatva Legal Hyderabad (rebranded as TLH, Advocates & Solicitors in 2025) underwent a comprehensive rebranding by Everything Design that refreshed its visual identity and name to reflect the firm's evolution, growth, expanded capabilities, and commitment to innovation.

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