Launch Video Agency

Don’t Sleep on Your Launch Video

At Everything Design, we’ve seen it time and again: your launch is one of the most high-leverage moments in your company’s journey. Whether you’re a YC founder, a SaaS startup, or a B2B brand stepping into the market, the way you launch shapes how the world sees you.

And yet, too many founders treat the launch video as an afterthought. A quick iPhone clip. A product Loom. Something “just good enough.”

Here’s the truth: your launch video is not a checkbox. It’s your first impression at scale. Done right, it can compress years of brand-building into a few minutes of story.

Why the Launch Video Matters

• Attention is guaranteed, impact isn’t.
  If you’re part of YC, your product will get pushed in front of millions through their social channels. That reach is free—but how you show up in that spotlight determines whether you’re remembered or ignored.
• Video carries emotion like nothing else.
  A product page tells. A video makes people feel. And in crowded markets, emotion is often the edge that tips decisions.
• It’s not marketing fluff—it’s strategy.
  Your launch video is a growth lever. One great story told at scale can drive more conversions, more trust, and more investor interest than months of outreach.

What We’ve Learned Making Launch Videos

1. Story before screens. The magic isn’t in features, it’s in the “aha” moment—the transformation your product creates.
2. Quality signals seriousness. A cinematic, well-crafted video tells investors and customers you’re here to play big.
3. The ROI compounds. A launch video doesn’t live for just one day. It’s an asset that works across your website, pitch decks, investor emails, and onboarding.

The Closera Example

Take Closera (YC S25). Instead of a quick Loom, they partnered with an agency to create a Hollywood-level launch video. It felt like a gamble. But the results? They 7x’d their revenue in just 7 days.

Even if just one extra customer had converted, the video would’ve paid for itself. Instead, it became the most powerful decision they made all batch.

Our Takeaway for Founders

Your launch is too important to wing. You don’t get many chances to stand in front of the right people, at the right time, with the right story. A great launch video isn’t about production value for its own sake—it’s about clarity, credibility, and memorability.

If you want to use your launch to not just show what you’ve built, but to move people—start with the story, and make the video worth remembering.

👉 At Everything Film, we help B2B brands turn those high-leverage moments into lasting impressions. Your launch video might just be the smartest bet you make.