6 examples of explainer video on B2B Websites

Explainer videos on B2B homepages quickly communicate complex offerings and build immediate value perception. Effective videos address customer problems, visualize solutions, and demonstrate product benefits within 60-90 seconds. Video presence increases homepage engagement, reduces bounce rates, and accelerates buying decision timelines.

Animated videos offer a versatile and effective medium for communicating your brand's message, showcasing products and services, engaging with customers, and driving business growth in the B2B context. Animated explainer videos have been widely used by B2B marketers to explain their vision and mission, improve customer outreach, and boost brand awareness. These videos can be repurposed and distributed on social channels, helping to explain complex ideas quickly and engagingly. Additionally, they can be used to simplify convoluted topics, differentiate content from others, and quickly communicate ideas with no unnecessary visuals and verbiage.

The process of creating animated explainer videos typically involves several steps, such as research, scriptwriting, voiceover recording, storyboard creation, graphic design, and animation. When designing graphics for animated videos, it's important to consider the visual style that your target audience would prefer and to use professional-quality graphics, animations, or live-action footage to illustrate key points and keep viewers engaged.

In the B2B context, animated explainer videos can be used for various purposes, including showcasing products, explaining services, and simplifying complex processes. They can also be effective at different stages of the customer lifecycle, from attracting potential customers to educating and converting them. Additionally, animated explainer videos have been found to increase conversion rates and help educate prospects faster, making them a valuable asset in B2B online marketing strategies.

Overall, animated videos can play a significant role in B2B marketing by effectively communicating complex ideas, engaging with the audience, and driving business growth.

B2B Explainer Video Testimonial on Website Example #1: Chilipiper

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B2B Explainer Video Testimonial on Website Example #2: Salesloft.com

On Salesloft website home page they are using an explainer video which is about Salesloft's Rhythm, an AI-powered workflow platform for sales teams. Rhythm takes into account all possible activities that a sales representative could do in a day, including Cadence steps, Plays, and one-off tasks, and prioritizes them. This way, users know the most important actions they can take each day, which are most likely to lead to revenue. Rhythm has been shown to increase meetings booked and reduce the number of activities needed to achieve results.

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B2B Explainer Video Testimonial on Website Example #3: 6sense

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B2B Explainer Video Testimonial on Website Example #4: wistia

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B2B Explainer Video Testimonial on Website Example #5: intercom

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B2B Explainer Video Testimonial on Website Example #6: salesmate

Animated videos for your b2b website home page offers a variety of benefits

1. Drive Omnichannel Engagement: Animated videos are an effective way to grab and retain your audience's attention. They offer vibrant, engaging content that can evoke an emotional connection with customers, creating a memorable first impression of your brand.
2. Increase Brand Awareness: Explainer videos are a powerful tool for boosting brand awareness. They can help establish a strong, influential presence in the digital world, using inspiring and creative animated content to stand out.
3. Present Your Product and Services: Animated explainer videos are an innovative way to showcase your product's mission and functionality. They offer a dynamic and engaging method to introduce your services or business concepts to a broader audience.
4. Generate Leads and Conversions: These videos are not just about engagement; they can also effectively convert viewers into loyal customers and partners. By captivating the audience, animated videos can drive both interest and action.
5. Support Your Customers: Creating a digital library or self-service portal with professional explainer videos can offer high-quality assistance to customers. These videos can address frequently asked questions and provide helpful information, enhancing customer support.
6. Create an Engaging Sales Pitch: Animated explainer videos can revolutionize your sales pitch. They provide a unique way to introduce innovative ideas and explain complex concepts in an engaging and understandable manner, making them ideal for presentations to customers, partners, and investors.

In summary, animated videos offer a versatile and effective medium for communicating your brand's message, showcasing products and services, engaging with customers, and driving business growth.

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Additional reading about b2b explainer videos

• Animated Videos: Unfair Advantage in Your B2B Marketing
• B2B Video Examples
• Best SaaS B2B Explainer Video Agencies
• Animation Process for Explainer Videos
• Animation in Content Marketing
• Animated Explainers in B2B Customer Lifecycle
• YouTube: Animated Video Example
• Video for B2B - Explain Ninja
• What Does B2B Video Animation Mean for My Business?
• 5 Types of Animated Explainer Videos
• Best B2B Explainer Videos
• YouTube: B2B Video Example
• Aspects of Animated Product Demo Videos for B2B SaaS
• B2B Video Production: The Ultimate Guide
• Best B2B Explainer Videos - Explainify
• The Animated Video Production Process in 7 Steps
• 9 Reasons Your B2B Business Needs an Animated Explainer Video
• Top B2B Video Production Services
• How to Create Animated Marketing Videos: Beginner's Guide
• B2B Brands Using Animated Videos for Marketing
• Vyond
• B2B Videos - Lemons Studio
• Why Animation is a Secret Weapon of Successful B2B Marketing
• Best B2B Videos

Conclusion, why b2b websites should have explainer videos?

For many businesses, a homepage is the beginning of their sales funnel. Adding a play button is the most effective way to get your product, service, or company messaging directly to potential consumers.

Integrating an animated explainer video on the homepage can be a highly effective strategy for businesses. Here are some key reasons why:

1. Immediate Engagement: The presence of a play button for an animated video on a homepage grabs attention instantly. Visitors are often more inclined to watch a short video rather than read through text, making it a quick way to engage potential consumers.
2. Direct Messaging: Videos allow for concise and direct communication of your product, service, or company's message. It's an efficient way to convey what your business does and how it can benefit the consumer, which might take much longer to communicate through text.
3. Showcasing Features: Animated videos are particularly effective in demonstrating new features of a product or service. They can visually represent how something works in a way that is easy to understand and remember.
4. Emotional Connection: Through creative storytelling and animation, businesses can create a more personal and emotional connection with their audience. This emotional engagement is key in building consumer trust and interest.
5. Enhanced Creativity: Animation offers endless possibilities in terms of creativity. Businesses can use unique characters, dynamic visuals, and engaging narratives that might be impossible to convey through traditional text or live-action video.
6. Versatility: Animated videos are versatile and can be updated or repurposed for various platforms beyond the homepage, such as social media or email marketing campaigns, providing more value for the investment.
7. Increased Conversion Rates: By providing a clear and engaging introduction to what the business offers right at the start of the customer journey, animated explainer videos can effectively lead visitors further down the sales funnel, potentially increasing conversion rates.

Incorporating an animated explainer video on a business's homepage is more than just a trend; it's a strategic approach to enhance user engagement, clarify messaging, and ultimately drive conversions.

Animated homepage explainer videos give businesses endless potential to demonstrate new features, relate with consumers, and be creative. Everything Motion is a product explainer video agency.