Blogs

As a Branding and Website Agency we share our learning around Brand Strategy, Visual Design, Brand Building and Website Development.

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What is a Strategy on a Page?

Author
Mejo Kuriachan
Updated on
October 13, 2024
Reviewed by
Prenitha

How to build winning products?

Author
Mejo Kuriachan
Updated on
October 13, 2024
Reviewed by
Mejo Kuriachan

How to do effective SaaS Messaging & Positioning?

Author
Prenitha
Updated on
October 13, 2024
Reviewed by
Mejo Kuriachan

How to increase mental availability using branding?

Author
Mejo Kuriachan
Updated on
October 12, 2024
Reviewed by
Prenitha

How to Measure Attribution in Marketing?

Author
Jerry
Updated on
October 12, 2024
Reviewed by

Why marketing plans fail in b2b?

Author
Prenitha
Updated on
October 11, 2024
Reviewed by
Mejo Kuriachan

What Are Category Entry Points (CEPs) in B2B?

Author
Mejo Kuriachan
Updated on
October 10, 2024
Reviewed by
Prenitha

Career Page Design Examples

Author
Prenitha
Updated on
October 8, 2024
Reviewed by
Prenitha

Poatan: A Case Study in Personal Branding

Author
Tejus
Updated on
October 8, 2024
Reviewed by
Tejus

What is 95:5 rule in B2B?

Author
Mejo Kuriachan
Updated on
October 8, 2024
Reviewed by
Mejo Kuriachan

Types of web pages

Author
Prenitha
Updated on
October 6, 2024
Reviewed by
Prenitha

How much does it cost to do branding?

Author
Prenitha
Updated on
October 4, 2024
Reviewed by
Prenitha

How to hire a content marketer for b2b saas?

Author
Mejo Kuriachan
Updated on
October 4, 2024
Reviewed by
Prenitha

What are Buying Triggers: How to Leverage Them to Drive Sales

Author
Prenitha
Updated on
October 3, 2024
Reviewed by
Prenitha

List of top web development companies in Bangalore in 2024

Author
Prenitha
Updated on
October 2, 2024
Reviewed by
Saurabh

3D Website Examples

Author
Mejo Kuriachan
Updated on
September 27, 2024
Reviewed by
Mejo Kuriachan

White space in Web Design

Author
Prita Bali
Updated on
September 26, 2024
Reviewed by
Prita Bali

Web Design for Conversational AI Brands

Author
Mejo Kuriachan
Updated on
September 25, 2024
Reviewed by
Mejo Kuriachan

The Real Cost of B2B Video Production: Breaking Down the Factors

Author
Felix
Updated on
September 24, 2024
Reviewed by
Tejus

Approaching Employer Branding: A Comprehensive Strategy

Author
Mejo Kuriachan
Updated on
September 24, 2024
Reviewed by
Prenitha

How do you measure brand?

Author
Mejo Kuriachan
Updated on
September 21, 2024
Reviewed by
Mejo Kuriachan

WordPress vs Webflow: Which Platform is Best for You?

Author
Saurabh
Updated on
September 21, 2024
Reviewed by
Saurabh

Business Problem vs Brand Problem

Author
Akhilesh J
Updated on
September 20, 2024
Reviewed by
Akhilesh J

Brand Mascots in B2B Tech

Author
Prita Bali
Updated on
September 18, 2024
Reviewed by
Prita Bali

What is contract lifecycle management software?

Author
Prenitha
Updated on
September 18, 2024
Reviewed by
Prenitha

Positioning vs Messaging vs Copywriting

Author
Swathi Mohan
Updated on
September 18, 2024
Reviewed by
Prenitha

Meaning Behind Popular Indian Startup Names: Furlenco, Paytm, OYO, and More

Author
Akhilesh J
Updated on
September 18, 2024
Reviewed by
Akhilesh J

How to redesign a website when you start selling to enterprise?

Author
Prenitha
Updated on
September 17, 2024
Reviewed by
Prenitha

Brand Photography in B2B Branding

Author
Prita Bali
Updated on
September 17, 2024
Reviewed by
Prita Bali

Steps to Web Design Process

Author
Prenitha
Updated on
September 15, 2024
Reviewed by
Prenitha

Why we're the best fintech web design agency?

Author
Prenitha
Updated on
September 15, 2024
Reviewed by
Prenitha

10 Must-Read Books for Mastering Brand Strategy

Author
Prita Bali
Updated on
September 12, 2024
Reviewed by
Mejo Kuriachan

Brand Design Fundamentals

Author
Prenitha
Updated on
September 12, 2024
Reviewed by
Prenitha

Founder-led Marketing Playbook for B2B SaaS startups in LinkedIn

Author
Prenitha
Updated on
September 11, 2024
Reviewed by
Prenitha

10 Tips To Help You Write A Compelling Website Copy in 2024 [Including 3 Real-World Examples]

Author
Prenitha
Updated on
September 10, 2024
Reviewed by
Prenitha

What Is Brand Perception? How Can You Measure It? Including 2 Case Studies.

Author
Mejo Kuriachan
Updated on
September 10, 2024
Reviewed by
Mejo Kuriachan

The Power Of Visual Storytelling In B2B Website Design [Including 3 Real-World Examples]

Author
Prenitha
Updated on
September 9, 2024
Reviewed by
Prenitha

How to work with an agency?

Author
Mejo Kuriachan
Updated on
September 9, 2024
Reviewed by
Prenitha

Elon Musk’s company or product naming strategy

Author
Prenitha
Updated on
September 8, 2024
Reviewed by
Prenitha

Top Advantages and Disadvantages of Social Media

Author
Prenitha
Updated on
September 8, 2024
Reviewed by
Prenitha

Web development company in India

Author
Saurabh
Updated on
September 8, 2024
Reviewed by
Saurabh

Web Design for Firms in Service Industry

Author
Sanjana Hanagodimath
Updated on
September 8, 2024
Reviewed by
Sanjana Hanagodimath

How to write website hero copy?

Author
Swathi Mohan
Updated on
September 8, 2024
Reviewed by
Swathi Mohan

Cybersecurity Website Agency

Author
Sanjana Hanagodimath
Updated on
September 8, 2024
Reviewed by
Sanjana Hanagodimath

9 reasons for loving Webflow as a Website Design Agency

Author
Ekta Manchanda
Updated on
September 7, 2024
Reviewed by
Saurabh

Web Design for Engineering Companies

Author
Mejo Kuriachan
Updated on
September 7, 2024
Reviewed by
Prenitha

Fintech Branding Agency | Bangalore, India

Author
Prenitha
Updated on
September 7, 2024
Reviewed by
Prenitha

Why are Marketers Data Rich but Insights Poor?

Author
Mejo Kuriachan
Updated on
September 6, 2024
Reviewed by
Mejo Kuriachan

Brand design benchmarks and elements

Author
Akhilesh J
Updated on
September 4, 2024
Reviewed by
Akhilesh J

Good Food Movement Branding & Web Design

Author
Tanmaya
Updated on
September 4, 2024
Reviewed by
Tanmaya

Why Your SaaS Content Strategy Isn't Moving the Needle

Author
Prenitha
Updated on
September 4, 2024
Reviewed by
Prenitha

Webflow Hosting and Performance Optimization: Speeding Up Your Website

Author
Jiyash A K
Updated on
September 4, 2024
Reviewed by
Jiyash A K

Why Marketers Dismiss Branding: Fear of the Long Game

Author
Prenitha
Updated on
September 4, 2024
Reviewed by
Prenitha

Context Matters in B2B Web Design

Author
Mejo Kuriachan
Updated on
September 3, 2024
Reviewed by
Mejo Kuriachan

SaaS Branding Agency is essential for your SaaS Product’s success

Author
Prenitha
Updated on
September 3, 2024
Reviewed by
Prenitha

Technology Branding Agency - Bangalore, India

Author
Prenitha
Updated on
September 2, 2024
Reviewed by
Prenitha

100 mission statement examples from various industries

Author
Prenitha
Updated on
September 1, 2024
Reviewed by
Prenitha

Brand Design

Author
Mejo Kuriachan
Updated on
August 30, 2024
Reviewed by
Mejo Kuriachan

How Product Positioning Works in a B2B Market

Author
Prenitha
Updated on
August 28, 2024
Reviewed by
Prenitha

Are ‘People’ Illustrations a Good Choice for Your Website?

Author
Tanmaya
Updated on
August 28, 2024
Reviewed by
Tanmaya

How to make damn Good Content: The Definitive Guide

Author
Prenitha
Updated on
August 25, 2024
Reviewed by
Prenitha

Best B2B SEO Agencies to Know in 2024

Author
Jiyash A K
Updated on
August 24, 2024
Reviewed by
Prenitha

Internal buy in for branding projects

Author
Prenitha
Updated on
August 22, 2024
Reviewed by
Mejo Kuriachan

How to secure budget for Marketing Experiments in B2B?

Author
Prenitha
Updated on
August 19, 2024
Reviewed by
Prenitha

Product is Marketing, and Marketing is Product

Author
Mejo Kuriachan
Updated on
August 17, 2024
Reviewed by
Prenitha

Questions to test your homepage clarity

Author
Prenitha
Updated on
August 16, 2024
Reviewed by
Prenitha

7 Essential Sections of a Homepage (With Examples)

Author
Prenitha
Updated on
August 13, 2024
Reviewed by
Prenitha

Applying an Effective Product-Led Growth Strategy to a Website

Author
Athira Krishnan
Updated on
August 11, 2024
Reviewed by
Athira Krishnan

Product Positioning & Market Differentiation

Author
Prenitha
Updated on
August 11, 2024
Reviewed by
Prenitha

Quantitative data vs qualitative data for b2b marketing decisions

Author
Prenitha
Updated on
August 10, 2024
Reviewed by
Mejo Kuriachan

Branding agency for Y Combinator companies

Author
Prenitha
Updated on
August 9, 2024
Reviewed by
Prenitha

Great marketing can't save a bad product or business model

Author
Prenitha
Updated on
August 8, 2024
Reviewed by
Akhilesh J

Product Managers in the Age of AI

Author
Mejo Kuriachan
Updated on
August 5, 2024
Reviewed by
Prenitha

How designers can stay relevant using artificial intelligence (AI) to their advantage

Author
Akhilesh J
Updated on
August 5, 2024
Reviewed by
Akhilesh J

Can a website redesign solve b2b marketing problem?

Author
Prenitha
Updated on
August 4, 2024
Reviewed by
Prenitha

The Erosion of Marketing Fundamentals in the Era of VC Funding and Hypergrowth

Author
Mejo Kuriachan
Updated on
July 30, 2024
Reviewed by
Prenitha

Is you Product Marketer Writing Your Website Copy?

Author
Athira Krishnan
Updated on
July 30, 2024
Reviewed by
Prenitha

Branding agencies who focus on b2b visual identity design

Author
Akhilesh J
Updated on
July 29, 2024
Reviewed by
Akhilesh J

Core Brand Elements

Author
Prenitha
Updated on
July 28, 2024
Reviewed by
Prenitha

Brand Awareness vs. Mental Availability

Author
Mejo Kuriachan
Updated on
July 26, 2024
Reviewed by
Prenitha

What is rebranding? Rebranding Agency

Author
Mejo Kuriachan
Updated on
July 26, 2024
Reviewed by
Mejo Kuriachan

How to reduce customer churn?

Author
Mejo Kuriachan
Updated on
July 24, 2024
Reviewed by
Mejo Kuriachan

How much does an explainer video cost?

Author
Felix
Updated on
July 23, 2024
Reviewed by
Felix

Website tool that is easy to use for non-tech friendly marketers

Author
Saurabh
Updated on
July 22, 2024
Reviewed by
Saurabh

How to do b2b customer research & understand ideal buyers?

Author
Prenitha
Updated on
July 22, 2024
Reviewed by
Prenitha

How to reach $1M in ARR as a b2b startup in 2024?

Author
Prenitha
Updated on
July 22, 2024
Reviewed by
Prenitha

Why are conceptual designs essential for B2B websites?

Author
Sanjana Hanagodimath
Updated on
July 22, 2024
Reviewed by
Sanjana Hanagodimath

CaratLane Launches Personal Rewards Campaign: A Tribute to the Modern Indian Woman

Author
Prenitha
Updated on
July 20, 2024
Reviewed by
Akhilesh J

Difference Between B2B and B2C Marketing

Author
Swathi Mohan
Updated on
July 20, 2024
Reviewed by
Prenitha

How to build a successful & effective startup website?

Author
Prenitha
Updated on
July 20, 2024
Reviewed by
Prenitha

Effective B2b Website Home Page Structure Template

Author
Swathi Mohan
Updated on
July 19, 2024
Reviewed by
Swathi Mohan

High Converting Pricing Page

Author
Prenitha
Updated on
July 19, 2024
Reviewed by
Prenitha

Website animation in storytelling and conversion

Author
Felix
Updated on
July 19, 2024
Reviewed by
Felix

Multi Product Brand Value Proposition

Author
Prenitha
Updated on
July 19, 2024
Reviewed by
Prenitha

Company Culture

Author
Sanjana Hanagodimath
Updated on
July 16, 2024
Reviewed by
Misha

B2B SaaS Marketing in 2024

Author
Mejo Kuriachan
Updated on
July 15, 2024
Reviewed by
Prenitha

Template for your b2b website home page

Author
Mejo Kuriachan
Updated on
July 13, 2024
Reviewed by
Prenitha

A 30-Day Checklist for Success in a Senior SaaS Role

Author
Arpan Sen
Updated on
July 13, 2024
Reviewed by
Prenitha

Importance of Brand Marketing for Early Stage Startups

Author
Mejo Kuriachan
Updated on
July 13, 2024
Reviewed by
Mejo Kuriachan

Top 7 Trends In B2B-Website-Design For 2024 [Including Real-World Examples]

Author
Prenitha
Updated on
July 13, 2024
Reviewed by
Prenitha