Felix Hartley is a multidisciplinary creative professional with over two decades of experience, specialising in creative direction for motion design-driven films.
He crafts cohesive brand experiences by fusing motion design, brand identity, and visual storytelling with strategic intent.
Felix leads motion design teams in developing explainer films, brand launch films, product narratives, interface animations, and Motion Identity frameworks. His expertise spans motion systems, narrative structuring, animation and art direction with a focus on building consistent motion languages across campaigns and animation touchpoints.
We focused on articulating how Xflow enhances efficiency, reduces costs, and de-risks business operations. By extensively talking to the client and crafting a value proposition map, we developed a clear communication strategy that highlights how Xflow standardizes business processes and improves collaboration.
