Deep Tech Branding & Website Agency

Deeptech branding is unique because you are often selling a probability, not a product. Unlike B2B SaaS, where the technology is a tool to solve a known problem, deeptech is the problem-solver for issues we often don't yet have the infrastructure to fix (e.g., fusion energy, novel proteins, quantum error correction).

Ongoing Projects Everything Design is working on in the DeepTech space

Everything Design is current working with PolyEnergetics who is working in the Nuclear Energy industry. Another deep tech brand Everything Design is working with is Transitry, deep-tech that measures, monitors and maximizes soil health. Cloudphysician is a deep-tech brand from Health Tech space Everything Design is working with for videos as well as for website.

The approach must bridge the "Credibility Gap":

• Too Visionary? You look like vaporware (Theranos risk).
• Too Academic? You look like a research project, not a scalable business.
• The Sweet Spot: "Engineered Optimism." You must prove the science is real while selling the commercial scale of the future.

What is Deeptech? (And why it dictates your brand)

Deeptech is defined by scientific discovery and tangible engineering innovation, often described as "atoms and bits" rather than just bits.

Deeptech Domains include:

• Advanced Materials & Nanotech: (e.g., Graphene, synthetic biology materials)
• AI Infrastructure & Compute: (e.g., Novel chip architectures like Efficient Computer, Groq)
• Biotechnology & Genomics: (e.g., Gingko Bioworks, ProteinQure)
• Robotics & Automation: (e.g., Boston Dynamics, Unitree)
• Space & Defense: (e.g., Anduril, SpaceX, Varda Space)
• Clean Energy: (e.g., Fusion companies like Helion)

Strategic Approach: The "Trust Protocol"

Since the buyer (or investor) cannot easily verify your tech, your brand must serve as a proxy for verification.

A. The Narrative Arc: "From Lab to Market"

Do not use standard SaaS "pain point → solution" messaging. Instead, use a "Paradigm Shift" narrative.

• SaaS Pitch: "Manage your payroll 50% faster."
• Deeptech Pitch: "Compute is hitting a physical wall. We are changing the physics of the chip to unlock the next era of AI."
• Action: Your brand story must explain why now? Why has this science become commercially viable today?

B. Radical Transparency (The "Anti-Vaporware" Strategy)

Deeptech brands fail when they hide behind marketing fluff.

• Show the Math: If you claim performance, link to the white paper.
• Show the Hardware: Use photos of the lab, the chip, the messy prototype. It builds more trust than a polished stock photo of a "futuristic city."
• The "Scientist-Hero": Your team page is more important than your pricing page. Highlight PhDs, patents, and academic lineage.

3. Visual Identity: "The Invisible Made Visible"

The design challenge in deeptech is that your product is often invisible (algorithms, chemical processes, energy) or unsexy (a grey box).

• Metaphorical Visualization: Don't just show the hardware; show what the hardware does.
  • Biotech: Use particle systems and organic simulations to show folding/bonding.
  • Quantum/Compute: Use light, prisms, and refraction to show data speed or complexity (e.g., Quantum’s "Prism" brand guidelines).
  • AI: Avoid "glowing brains." Use abstract data flows, architectural diagrams, or generative art.
• Aesthetic Trends:
  • "Dark Mode" Default: Signals "developer-first," "space," and "future." (e.g., Deepgram, Cohere).
  • Engineered Minimalism: Swiss typography, monospaced fonts (code reference), and thin technical lines. It says "precision," not "marketing."
  • Cinematic Realism: High-fidelity 3D renders that look like they belong in a Christopher Nolan movie (e.g., Anduril).

4. Website Architecture: The Deeptech Sitemap

A deeptech website has different priorities than a standard corporate site.

The "Technology" Page (The Hero)

• Standard B2B: Has a "Features" page.
• Deeptech: Needs a "Technology" or "Platform" page.
• Content: Explain the Fundamental Mechanism. How does it work? Use interactive 3D scrolls, exploded views of the hardware, or "scrollytelling" animations that walk through the chemical process. This is where you win the technical due diligence.

The "Impact/Industries" Page

• Since the product might not be ready, sell the application.
• "If this works, here is how it changes Agriculture/Defense/Medicine."

The "Validation" Section

• Create a dedicated section for Publications, White Papers, and Patents.
• Include a Scientific Advisory Board section distinct from the management team.

Talent-First UX

• Deeptech companies often die because they can't hire the top 1% of engineers.
• The "Careers" page should be treated as a primary sales landing page. Sell the hard problems engineers will get to solve.

We at Everything Design work with deeptech brands like an editorial + strategy partner, not a “design vendor.”

We start by extracting the real story from what you already have—decks, notes, metrics, internal docs, leadership inputs. Then we structure it into a clear narrative: what changed, why it matters, what you’re prioritising next, and how progress is being measured.

From there, we turn that structure into a document people can scan quickly and still understand deeply—tight hierarchy, intentional sections, and visuals only where they improve comprehension. The output is operating material that stands on its own, reduces back-and-forth, and becomes a reference point for boards, partners, customers, and leadership.