Website Revamp for B2b SaaS

Optimizing for Window Shoppers in B2B SaaS

In the world of B2B SaaS, a window shopper isn’t just someone casually browsing. It could be a marketing operator, a C-suite executive, or even a legal and compliance officer. In fact, anyone from any department might browse your website before deciding to engage further. So how do you convert these window shoppers into meaningful leads? The key is optimizing your website to cater to their diverse needs and preferences.

Core Insight: Your website's primary goal is to provide information in a visually appealing, organized, and easy-to-access format.

We boiled it down to a simple formula:
Success = (Optimized Design for Device Preference × Jargon-Free Content) × Easy Value Discovery

Here's How We Optimized the Experience:

1️⃣ Show, Don't Tell

Visuals should carry the heavy lifting. The content should support and complement the visuals, not compete with them. Remember, while a picture is worth a thousand words, poorly written copy can undermine the entire experience.

2️⃣ Simplified Navigation

Think of your website as a dictionary. Just like you easily find a word in alphabetical order, your website should guide users to the information they need without hurdles. Simplicity is key.

3️⃣ Optimize the Mega Menu

Your mega menu is one of the most important aspects of the website. Be selective about what you include. If something doesn’t directly contribute to your website’s core metrics, keep it out. Less is more.

4️⃣ Cross-Device Accessibility

Though most B2B SaaS demo requests may come from desktops, validation often happens on mobile or tablet. Whether it’s a prospect browsing during a commute or showing your product at a networking event, ensuring your website is mobile-friendly is crucial for converting window shoppers.

5️⃣ Prioritize Speed

Page speed is crucial in today’s fast-paced digital world. Aim for top-tier speed—98 (Good), 99 (Legend), or even 100 (Ultra Legend). Slow websites frustrate users, and in a world with hundreds of open tabs, you can't afford to lose their attention.

6️⃣ Break the B2B Stereotype

B2B doesn’t have to be boring! Remember, your decision-makers and influencers are real people, and they consume content from a wide variety of sources. Meet their expectations by breaking away from traditional, monotonous B2B frameworks and offering something that stands out.

TL;DR

1. Visuals lead—let them do most of the work.
2. Simple navigation—think of your website as a dictionary, easy to navigate.
3. Selective mega menu—only include items that help your core metrics.
4. Mobile optimization—ensure cross-device accessibility for users on the go.
5. Prioritize speed—aim for optimal page loading times.
6. Break the B2B mold—make your website engaging, not stale.

How we do a b2b website project?