Branding Agency

Everything Design recently working with Tatva Legal on a branding project as a branding agency for their brand revamp, a successful rebranding project.‍

Tatva Legal Hyderband is now TLH.

AdNaut and Alkemiz are two other branding project Everything Design completed in 2025.

Branding Agency Process

The Surprising Shortcut to Building Better Brnad Strategy: Slow Down at the Start

When we think of strategy, we often think of quick wins, fast executions, and jumping straight into solutions. However, what I’ve found is that the fastest way to a truly clear and effective strategy isn’t to rush into action. It’s to slow down at the start.

The clarity you gain from taking the time upfront will save you more time and headaches in the long run. Here’s the approach that has worked wonders for me:

1. Listen to Sales Calls

The best place to start isn’t with brainstorming sessions or looking at a competitor analysis report. Instead, I listen to sales calls — outreach, demos, and onboarding calls. The real insights come not only from how well the messaging works but from hearing where people hesitate, get confused, or push back. These moments are the foundation of a strategy that speaks directly to the customer’s real concerns.

2. Conduct Customer Interviews

Next, I dive into customer interviews. This is hands-down my favorite part of the process. It’s where I discover what customers really want, what they’re willing to settle for, and what’s missing. In these interviews, you can uncover sharp insights that you might not find anywhere else, helping you steer the strategy in the most relevant direction.

3. Confirm Your Total Addressable Market (TAM)

It’s crucial to understand the full scope of your opportunity before narrowing it down. I don’t just look at a big number or an estimate for my Total Addressable Market (TAM) — I dig deeper to comprehend the possibility of growth and where I can really make an impact. This gives me a solid framework to focus on what’s achievable and desirable.

4. Map Everything Out Visually in Figma and Notion

Once I have gathered the key insights, I organize everything visually. Tools like Figma and Notion help me map customer types, customer journeys, and even create grids that help cut through the noise and present a "reasonably actionable" plan. The visual structure not only aids in clarity but also serves as a reference to keep everything aligned as the strategy evolves.

5. Competitors Will Show Up on Their Own

When you dig into sales calls and customer interviews, competitors will often surface on their own — unprompted. This is key. Competitors are rarely who we think they are from a surface-level glance. You’ll hear your customers talk about the competition in ways you wouldn’t expect, which means you’re not starting from a place of assumption but from actual customer sentiment.

6. Use SEO Tools to Track Competitors

Once I have identified the key players, I turn to tools like Ahrefs to see what these competitors rank for, what people are searching for, and how the customer’s world is shaped by the content they engage with. This helps me understand the full competitive landscape, ensuring that I have a clear picture of where I stand in relation to others in the market.

The Result: A Strategy Rooted in the Customer Experience

This approach may seem messy and manual, but it works because it’s rooted in real, actionable customer experiences. The beauty of slowing down in the beginning is that it sets you up to move faster later.

Once you’ve dug deep enough, building messaging, refining positioning, and executing campaigns becomes much easier because you’re working from a foundation of clarity — not assumptions or internal narratives.

So, the shortcut? Slow down early and you’ll move faster and more effectively later.

Brandemic, Elements, Studio Sorted, The Bold Creative, NOW Media, and Kreo—are all prominent branding agencies based in Bangalore, India. Their effective ranking for the keyword "branding agency Bangalore" can be attributed to several shared strategies:​

1. Comprehensive Service Offerings:

Each agency provides a wide array of services that encompass various aspects of branding and design, demonstrating their capability to handle diverse client needs.​

• Brandemic offers services including brand identity, UI/UX design, web development, product photography, packaging design, and SEO.
• Elements focuses on visual branding, art direction, web development, and digital marketing, aiming to unlock the true potential of each brand.
• Studio Sorted specializes in brand strategy, identity design, implementation, and UI/UX design, emphasizing transformative brand experiences.
• The Bold Creative provides brand strategy, identity design, creative direction, film and production, and UI/UX design, working across industries and demographics.
• NOW Media offers logo design, brand identity development, digital marketing, content creation, and social media management, focusing on building brands rather than just logos.
• Kreo provides strategic design and innovation services, including graphics and identity, strategy and positioning, digital marketing, websites and digital experiences, and more.

2. Strategic Keyword Integration:

These agencies incorporate relevant keywords such as "branding agency Bangalore" throughout their website content, meta descriptions, and headings. This deliberate use of targeted keywords enhances their visibility in search engine results for users seeking branding services in Bangalore.​

3. Showcasing Diverse Portfolios:

A well-curated portfolio demonstrates an agency's expertise and versatility, building credibility with potential clients and search engines alike.​

• Brandemic highlights projects with clients like Mahindra, Eximius Ventures, and Urban Ladder, showcasing their work across various industries.
• Elements features projects such as Felicity, ANS Constructions, and Hungeroad, emphasizing their capability in visual branding and web development.
• Studio Sorted presents case studies including Juny's Bakehouse, Fervor Restaurant, and Theka Coffee, reflecting their focus on brand transformation.
• The Bold Creative showcases work with brands like The Breasties, Rewynd, and MyGate, highlighting their expertise in brand strategy and design.
• NOW Media displays collaborations with clients such as Gawky Goose, The Baby Atelier, and Kine.ai, illustrating their proficiency in brand identity and digital marketing.
• Kreo presents a broad spectrum of creative solutions, indicating their strategic design and innovation capabilities.

4. Engaging in Digital Marketing and SEO Practices:

Active engagement in digital marketing efforts, including search engine optimization (SEO), is evident across these agencies. By optimizing their websites for search engines and maintaining an active online presence, they improve their chances of ranking higher for relevant keywords.​

5. Client Testimonials and Case Studies on branding agency Everything Design Website

Featuring client testimonials and detailed case studies adds authenticity and trustworthiness to their offerings. Positive feedback from previous clients serves as social proof of their capabilities and success.​

By implementing these strategies, these agencies effectively enhance their online visibility and search engine rankings for the keyword "branding agency Bangalore," thereby attracting potential clients seeking branding services in the region.

What Exactly Is a Brand Campaign?

Brand marketing is often viewed as the "long-term" strategy—something that doesn't generate immediate results. However, this perception is far from accurate. Brand campaigns are not just a fleeting marketing effort. They are designed to build and reinforce memory structures in the minds of category buyers, making the brand more mentally available when they are ready to purchase.

A brand campaign is about more than just promoting a product or service. It’s about shaping the way potential customers think about your brand, ensuring that when it’s time to make a buying decision, your brand is the one they think of first. Here are the core elements that should guide every brand campaign:

1. Use of Distinctive Brand Assets

Branding isn’t limited to the design rules; it’s a powerful tool for building memories. To make your brand stand out in a crowded marketplace, it’s essential to think strategically about how to use creative elements that are easily identifiable as belonging to your brand. Distinctive Brand Assets (DBAs) include things like logos, colors, fonts, and even sounds, all of which help create mental shortcuts in the consumer’s mind.

When done correctly, these assets serve as non-verbal cues that trigger brand recognition, reducing the cognitive load for potential buyers, particularly in busy or cluttered buying environments. A good rule of thumb is to "brand early, brand often," ensuring that your brand remains at the forefront of the consumer's mind at every touchpoint.

2. Emotional Priming

Brand campaigns are most effective when they resonate emotionally with consumers, rather than relying on rational persuasion. Research consistently shows that emotionally-driven campaigns yield better long-term results, particularly in terms of driving profit, pricing power, and market share.

Rather than simply explaining what your product does, a successful brand campaign aims to create lasting memory connections between the brand and the emotions or situations buyers encounter when seeking a solution. This emotional connection will not only make your brand more memorable but also more likely to influence purchasing decisions over time.

3. Broad Reach, Not Just Targeted Reach

While it’s important to target your ideal customer, brand campaigns thrive on broad reach. The majority of future growth often comes from buyers who aren't currently in the market. Your brand must be visible to these potential buyers long before they are ready to make a purchasing decision.

This requires positioning your brand not just as a product or service, but as a solution to the broader problems or goals that potential customers think about before they begin actively searching for a solution. It’s about linking your brand to the moments, experiences, or challenges that resonate with your audience on a deeper level.

4. Consistency Over Time

Building mental structures in the minds of consumers is a slow process. It requires consistency. The most successful brand campaigns are those that have remained consistent for years, even decades. These campaigns explore new ideas and taglines while still maintaining a connection to the original concepts that formed the foundation of the brand’s identity.

Although marketers often chase new and different, the true power of brand campaigns lies in consistency. When executed well, consistency becomes one of the most powerful compounding effects in marketing, building a stronger, more reliable connection with consumers over time.

5. Long-Term Impact vs. Immediate Action

While brand campaigns do deliver results in the short-term, their true value often unfolds over a longer period. The immediate effects are noticeable, but the long-term impact is where the real value lies. Brand campaigns help reach potential customers who may not be ready to act immediately, but who will keep the brand in mind when they do enter the market.

It's not that brand campaigns take too long to work; it’s that their full value is realized over time. The impact continues to build long after the campaign ends, with the brand becoming more top-of-mind and influential in the purchasing decision-making process.

Conclusion

Brand campaigns are a vital part of any successful marketing strategy. They go beyond short-term sales goals to create lasting emotional connections with consumers, ensuring that your brand is mentally available when it matters most. Through strategic use of distinctive brand assets, emotional resonance, broad reach, consistency, and long-term impact, brand campaigns help shape the future of a brand, driving both immediate and sustained growth.

The Silent Killer of Great Branding? The Meeting Where We Soften the Tone

Most branding doesn’t die in testing.

It dies earlier—quietly—in a meeting room, under fluorescent lights, when someone says the six words that feel harmless, even helpful:

“Could we just soften the tone?”

It doesn’t sound like a dealbreaker. It’s not an outright rejection. It’s a suggestion—reasonable, diplomatic, maybe even strategic. But that’s exactly why it’s so dangerous. Because what comes next isn’t a dramatic pivot. It’s a slow erosion. A gradual shaving down of sharp edges. A dilution of what made the idea bold to begin with.

And the work that follows?
It’s not bad.
It’s just... safe.
Something everyone can live with.

Something that checks every box—from Sales to Legal to the CEO’s cousin with strong opinions and no context.

By the Time It’s Approved, It’s Already Forgotten

The final version looks polished. It’s been through reviews, feedback rounds, legal checks, internal debates. It’s been “aligned.”

But along the way, it’s lost the one thing that made it worth talking about:
The thing that made people feel something.

And here's the kicker:
No one in the room was wrong.
Everyone was doing their job.
Everyone had valid concerns.

But no one wanted to be the reason the bold idea went live and flopped.
So they played it safe.
And safe killed it.

The Death by A/B Testing

These days, there’s a more polite way to kill off good work:

“Can we A/B test that?”

It’s the corporate equivalent of "let's circle back." It sounds data-driven and open-minded, but in reality, it often signals fear. Fear of making a bet. Fear of discomfort. Fear of committing to an idea that hasn’t been smoothed into mass appeal.

And that’s the tragedy of it all.

When “no red flags” becomes the benchmark, the result is rarely exceptional.
It’s just acceptable.

Great Work Divides

The truth is, the best branding doesn’t get approved because everyone likes it.
It gets approved because someone loves it enough to fight for it—even if others hate it.

Because if no one hates it, no one is going to remember it either.

The best brands are never born from consensus. They’re born from conviction. Someone, somewhere in the room said: “This makes me uncomfortable, and that’s exactly why we should do it.”

I’ve Seen It Happen

The best branding I ever worked on?
We nearly killed it in round two.

It was strange. Polarising. Some people didn’t get it. Others flat-out disliked it.

But one person—thank god for them—saw the magic in it and fought for the part that made everyone else squirm. They protected the thing that felt risky, but also unforgettable.

And they were right.

That risk became the reason the brand stood out.
It became the reason people remembered it.
The reason it worked.

So here’s my ask.
The next time you're in that meeting, and someone says,
“Could we just soften the tone?”

Pause.
Ask what you're protecting.
And ask what you're about to lose.

Because playing it safe might save you from criticism.
But it will also cost you something far greater:

Relevance.

Maintaining Your Brand Identity

So, you spend 3 to 4 months building a new brand, including the brand language and visual identity. Everything is set, and the agency has spent hours creating a brand book. Now everything goes live, and everyone is happy.

Many clients want control over maintenance to save time and money. There are enough software tools available that make graphic design more accessible. So, someone who has never learned about typography or color palettes suddenly gets the job of maintaining the brand's look and feel.

The first post goes out on LinkedIn, then the second. The colors start changing a bit—black turns into dark blue, dark blue into light blue. After a year, you suddenly have a completely different brand look. Companies often don't want to keep working with agencies because of the cost. They think hiring a junior designer or someone who attended a short boot camp can maintain the brand.

Yes, you might save some money, but at what cost? It's like building a beautiful garden in front of your house but refusing to maintain it. It might as well have never been there in the first place. That's how many brand projects end. The end of a branding project is actually just the beginning.

A branding project asks you to reflect on many things: figuring out the way forward, how things need to be done, how you want to communicate, what your tone of voice is, and defining every touchpoint. Some refinement is always needed because it's hard to get everything right in one go, even if you spend 3-4 months on it.

Maintaining or building a brand can't be done by someone junior who doesn't know what they're doing. It's not even their fault. If you're hiring someone for this job, make sure either to consult with the agency or have someone on your team who knows what they're doing.

It might look easy, like something you can do in Canva, but it's not. We've seen this happen in many projects. Everyone is happy when it goes live, but after a few months, we show it to potential clients and wonder what happened. Usually, the people maintaining it didn't follow the guidelines—something as basic as changing black to dark blue shows neglect.

If you think the end of a branding project is actually the end, it's not; it's just the beginning. You need to know how to maintain it. Brands that are built really well aren't successful just because an agency worked with them for 4 months and gave them a brand book; it's because someone decided to follow it and refine it when needed.

At the same time, I've seen brand books restrict all kinds of creative exploration. It's debatable how much exploration should be allowed because too much can backfire. But it shouldn't stop great ideas from being implemented.

Finding balance is important. To break rules creatively, you first need to know what those rules are—especially with typography and layout. People who do great layouts and typography know which rules they are breaking; they don't just make things up as they go along.

If you want to build a consistent brand, remember that consistency is key. Don't see the end of the branding project as its conclusion; consider it the beginning of maintaining your brand's identity.

How are brands built?

Brands are built on a foundation of trust, consistency, and delivering on promises—whether that’s through products, services, or experiences. It’s not just about a flashy logo or clever marketing campaign. What truly defines a brand is how well it aligns with its customers’ needs, values, and expectations.

Here’s how brands are built in today’s world, especially with the rapid rise of AI and digital tools:

1. Trust is the Cornerstone

Trust is the bedrock of any successful brand. Colin Fleming’s point about the AI space highlights this perfectly. The brands that win in the long run are the ones that are transparent, honest, and ethical. Overpromising and underdelivering on AI features, or any product for that matter, can erode trust faster than anything else.

Customers value honesty over perfection. When you’re upfront about your product’s limitations, people respect you more. AI, in particular, is still a developing technology, and being transparent about its boundaries fosters trust. If you build a brand that’s known for keeping promises, your customer base will grow steadily over time.

2. Consistency and Authenticity Matter

A brand needs to be consistent in how it communicates, in the quality of its products, and in its values. Whether it’s the content you create, the way you engage with customers, or how your product performs, consistency reinforces reliability. Authenticity—staying true to your brand’s voice and purpose—is also crucial. Brands that don’t try to be something they’re not are the ones that resonate with their audience.

Think about companies like Apple, Patagonia, or Tesla. Each of these brands has built trust over years, not just with their product, but with their messaging and their actions. Their customers know what they stand for and feel aligned with their core values. This level of consistency creates a bond that goes beyond a simple transaction.

3. Put the Customer First

A brand is built when it consistently meets or exceeds its customers’ expectations. The best brands prioritize customer needs over everything else, constantly improving the product and experience based on feedback. A customer-first mindset should be woven into the company’s DNA, starting with the product design and extending through every touchpoint, from marketing to customer support.

This idea is closely tied to the concept of value-driven innovation. As AI continues to evolve, the focus should be on solving real-world problems, not just creating shiny new tech. The brands that succeed in this area are the ones that understand their customers and position themselves to deliver meaningful solutions—whether that’s through AI tools or otherwise.

4. Ethics Are Integral to Brand Value

The integration of ethics into business practices is becoming increasingly important. Consumers are more aware of corporate responsibility than ever before, and they want to align with brands that share their values. Ethical AI, sustainability, data privacy—these are not just buzzwords; they are key to building long-term brand loyalty.

Ethical decision-making extends beyond your product to your company culture, how you treat your employees, and your approach to social and environmental issues. The brands that position themselves with a strong ethical foundation are often the ones that have a deeper emotional connection with their customers. And in a world where information is readily available, these ethical principles create a differentiation factor that can help brands rise above the noise.

5. Brand Is More Than Just the Algorithm

In an AI-driven world, where many companies can access similar tools and technology, your brand becomes your key differentiator. Algorithms alone won’t make you stand out; it’s the relationship you build with your customers that will. A brand is not just a product or service, it’s the entire experience—from how customers perceive your product to how they feel when they interact with it.

Companies that create an identity around their values, vision, and the human touch behind the tech will ultimately build stronger connections. For AI products, this means making sure the brand conveys trustworthiness, transparency, and long-term value, rather than being centered only on the capabilities of the algorithm.

6. Cultural Relevance and Emotional Connection

Brands that succeed build a cultural relevance and emotional connection with their audience. They know what their customers care about and how to speak to their values and aspirations. This requires understanding the deeper needs behind the transaction, and how your product or service helps people live better, more fulfilling lives.

Emotional connections are powerful—when customers feel a bond with your brand, they’re more likely to advocate for it. This can lead to greater customer retention and organic growth. So, when building a brand, it’s crucial to tap into the emotional triggers that resonate with your target audience and offer them more than just a product: offer them a story they can connect with.

Rebranding: How to Break Free from the Clone Trap and Build a Category-Defining Brand

Most companies think they need a clearer strategy for rebranding. But what they often really need is more guts. Rebranding isn’t just about changing logos and colors; it’s about defining a new category, a new vision, a fresh perspective.

Yet, so many companies get caught in the paradox: They want bold, they want disruptive, but when push comes to shove, they play it safe. Why? Because rebranding is risky. It involves making big decisions that challenge the status quo. But here’s the thing: Playing it safe is far riskier in today’s competitive landscape.

Here’s a quick reality check:

A CMO of a $100M SaaS company once looked at Motto's work and said, “This is how we own the category.” Three weeks later, their team backpedaled. Suddenly, the vision felt too risky. “Can we just make it sound more like Salesforce?” they asked. The fear of alienating customers, the hesitation of leadership—these are the factors that hold companies back from making bold moves.

The truth is, most rebranding efforts end up as watered-down versions of what they could have been. Instead of becoming category leaders, companies settle for being just another player. And they waste six figures in the process. This happens when the leadership team gets excited about something different and bold—until they hear that dreaded “What will the board think?”

The real issue? Cultural timidity.

The Ultimate Agency Paradox:
Clients want to be visionary. But they often default to safe and predictable.

What really holds companies back?

• Defaulting to messaging that sounds just like everyone else.
• Spending months in endless committee discussions while competitors move ahead.
• Losing their best people to companies with a clear vision.

How to Make Bold Rebranding Work?

The secret to rebranding isn’t about avoiding risks. It’s about making the risky option feel safer than staying the same.

Here’s how to build a team that’s equipped for bold thinking and stop running from it:

1. Make Staying the Same Feel Riskier

The best way to inspire boldness is to show that doing nothing is the real risk. If your competitors are moving fast and your brand is stuck in neutral, that’s a huge problem. Show your leadership team the opportunity cost of being forgettable. Talk about market indifference. Discuss how competitors are gaining traction while your brand remains invisible.

2. Test Bold Messaging in Controlled Experiments

Don’t bet the farm on a single campaign. Start small. Test bold messaging in one campaign or one market segment. Measure the response before you decide to go all-in. This minimizes risk while still letting you explore innovative, category-defining ideas.

3. Hire People Who Have Built Category Leaders Before

Cultural courage is contagious. If you bring in people who have already led category-defining brands, they’ll encourage bold thinking. Their experience in the trenches of disruptive branding will help create a team that embraces risk rather than runs from it.

4. Stop "What If" Conversations Before They Stall Momentum

One of the most dangerous things in rebranding is endless debating. The more time you spend asking, “What if this doesn’t work?” or “What if we alienate people?” the less time you have to act. Avoid overthinking the “what ifs” and focus on the “what’s next.” Break the inertia and keep moving forward.

Think about Edison: People told him that electric light was “unnecessary” and that gas “worked just fine.” His investors called him crazy for years. But it was Edison’s vision and his willingness to take risks that ultimately lit up the world.

Category-defining brands aren’t built by playing it safe. They’re built by leaders who take the leap when others hesitate. They’re built by companies that are willing to turn on the lights before everyone else even knows the switch exists.

So, the next time you're faced with a rebrand, ask yourself: Are we going to play it safe and be a copy of everyone else, or are we going to define the category?

Conclusion:‍

Brands are built over time through trust, consistency, customer-centricity, and ethics. As AI continues to evolve and become a larger part of our digital lives, these fundamentals will remain the same. It’s about being honest, transparent, and putting the customer first. While AI will shape the future of products and services, the brands that succeed will be those that build relationships, show integrity, and create a strong emotional connection with their customers.