Sevenloop Brand & Website Redesign

Transforming Precision Manufacturing: The Complete Sevenloop Brand & Website Redesign

A comprehensive case study on creating a world-class brand identity and digital experience for a Series A manufacturing solutions leader

When a manufacturing company secures $8 million in Series A funding and reaches a valuation of ₹184 Crores, their digital presence needs to match their industry standing. For Sevenloop—a precision manufacturing powerhouse serving aerospace, automotive, and industrial sectors—there was a significant gap between their operational excellence and their online identity.

This is the story of how we bridged that gap over an intensive five-month transformation.

The Voice of Success

Before diving into the details, let's hear from the client themselves:

"Our entire experience, from design concept to the final product was glitch-free. Conversations with our clients have become so much more easier now."

— Sharan Urubail, CEO & Co-Founder, Sevenloop

That last part is crucial: "Conversations with our clients have become so much more easier now." This wasn't just about aesthetics—it was about making Sevenloop's sales process smoother, their value proposition clearer, and their market positioning stronger.

Understanding Sevenloop: The Client Profile

Company Overview

Sevenloop is not your average manufacturing company. They offer comprehensive end-to-end solutions, taking projects from initial concept and prototyping all the way through to full-scale production. Their expertise spans three critical industries:

• Aerospace: Where precision isn't just important—it's mission-critical
• Automotive: Where quality and speed-to-market define competitive advantage
• Industrial: Where reliability and scalability are non-negotiable

The Financial Backing

With Series A funding of $8 million and a current valuation of ₹184 Crores, Sevenloop has earned the confidence of heavyweight investors:

• Z47
• Multiply Ventures
• Alteria Capital

This kind of backing doesn't just validate their business model—it signals that industry leaders see massive growth potential.

Our Relationship

This wasn't our first collaboration with Sevenloop. We've been partners in their growth journey:

• 2022: Brand Design & Website development
• 2024: Visual Identity refresh & Website updates
• Current Project: Complete brand transformation and comprehensive digital overhaul

This ongoing partnership speaks to the trust and results we've delivered over the years.

The Challenge: Excellence That Wasn't Translating

Here's the paradox we faced: Sevenloop was exceptional at what they did in the factory, but their digital presence told a completely different story.

Problem #1: A Generic Visual Identity

The previous logo featured an infinity symbol—a design choice that's become almost cliché in the manufacturing world. Think about how many companies use infinity symbols to represent "endless possibilities" or "continuous improvement." When every competitor looks the same, nobody stands out.

For a company that prides itself on precision and differentiation in manufacturing, having a generic logo was a fundamental misalignment between brand promise and brand presentation.

Problem #2: The Clarity Crisis

Visitors to the old website couldn't quickly answer these essential questions:

• What exactly does Sevenloop do?
• Why should I choose them over competitors?
• What makes their approach different?
• How do I get started?

The layout was cluttered, the value propositions were buried, and the user journey was unclear. In B2B manufacturing, where decision-makers are time-starved and detail-oriented, this lack of clarity was costing Sevenloop opportunities.

Problem #3: The Missing Human Element

Manufacturing websites often fall into a trap: they focus so heavily on technical specifications and capabilities that they forget to connect on a human level. Decision-makers aren't just buying services—they're choosing partners they'll work with for months or years.

The previous website failed to create that emotional resonance. It didn't tell Sevenloop's story, showcase their team's expertise, or demonstrate why they'd be exceptional partners.

The Bottom Line

These issues weren't just aesthetic problems—they were business problems. Sales conversations were harder because the website wasn't doing the groundwork. Lead quality suffered because the site didn't pre-qualify or educate visitors. And Sevenloop's impressive growth story wasn't being told effectively to investors, partners, or potential clients.

Our Strategic Approach: Discovering the Core

Every great brand redesign starts with strategy, not aesthetics. We needed to understand what made Sevenloop genuinely different before we could communicate it effectively.

The Discovery Process

Our team immersed ourselves in Sevenloop's world:

Primary Research: We didn't just take meetings in conference rooms. We visited their foundry, walked the factory floor, watched the manufacturing processes in action, and talked to the people who make precision happen every day. This hands-on research was crucial—you can't authentically represent a manufacturing company without understanding the physical reality of what they do.

Stakeholder Interviews: We spoke with leadership, sales teams, operations managers, and clients. Each perspective revealed different facets of what makes Sevenloop special.

Competitive Analysis: We analyzed how competitors positioned themselves, what messages saturated the market, and where white space existed for Sevenloop to own.

The Strategic Insight: Precision as Everything

Through this discovery, one word kept emerging: precision.

But here's what we realized—precision meant something deeper than just "accurate manufacturing." We needed to redefine it as Sevenloop's north star.

Precision became:

• A Guiding Principle: Every decision, from quoting to delivery, should reflect precision
• An Internal Value: Something every team member embodies in their work
• An External Promise: A standard that guarantees excellence to clients

The Philosophy: A great manufacturing output is only as great as the precise parts it's made up of.

This insight extended beyond the production floor. It applied to precise communication with clients, precise project timelines, precise pricing, and precise quality control. Precision wasn't just what Sevenloop delivered—it was how they operated at every level.

The Brand Manifesto: Articulating Vision

With our strategic foundation in place, we crafted a brand manifesto that captures Sevenloop's essence and ambition:

"Imagine a future dominated by great products—products that set new standards and enhance lives. At Sevenloop, we're not just imagining this future; we're creating it."

This manifesto serves multiple purposes:

• Internal Alignment: It gives the team a shared vision to rally behind
• External Positioning: It positions Sevenloop as forward-thinking and ambitious
• Emotional Connection: It taps into the aspirational nature of their work

The manifesto is driven by that core principle: precision. But it's precision in service of something bigger—creating products that genuinely matter.

Logo Redesign: Symbolizing Partnership

The visual centerpiece of any brand is its logo, and Sevenloop needed something that would instantly differentiate them while telling their story.

Out with the Old

The previous infinity symbol had to go. While infinity symbols might seem to convey endless possibilities or continuous improvement, they've become generic shorthand in manufacturing. Worse, they don't tell a specific story about what makes a particular company unique.

In with the New: Interlocking Rings

The new logo features two interlocking rings—a deceptively simple design that carries profound meaning:

Symbolism of Collaboration: The two rings represent Sevenloop and their clients, interlocking in partnership. Manufacturing isn't a transactional service—it's a collaborative process where both parties need to work in sync.

Strength Through Connection: When the rings interlock, they create something stronger than either ring alone. This visual metaphor perfectly captures how Sevenloop's expertise combined with client vision creates exceptional results.

Precision in Design: The rings themselves are perfectly circular, geometrically precise—a subtle nod to Sevenloop's core value. Every curve, every intersection point, is exactly where it should be.

Memorable & Distinctive: Unlike an infinity symbol, interlocking rings are less common in manufacturing branding, giving Sevenloop immediate visual differentiation in their market.

The logo works across all applications—from business cards to factory signage, from digital platforms to embroidered uniforms. It's scalable, versatile, and unmistakably Sevenloop.

Website Transformation: Making Manufacturing Easy

The tagline on the new website is bold: "Manufacturing is now easy - and we don't say that lightly."

This isn't just marketing speak—it's a promise backed by three concrete differentiators that we made the centerpiece of the digital experience.

Core Differentiator #1: Unmatched Pricing

The Promise: "Give us your design sketches and we'll give you our costing, with complete transparency."

Why It Matters: One of the biggest pain points in custom manufacturing is pricing uncertainty. Clients often get vague estimates, discover hidden costs later, or struggle to get quotes at all. Sevenloop flips this script entirely.

The website emphasizes that clients can submit designs and receive detailed, transparent pricing. No surprises. No hidden fees. No runaround. This transparency builds trust before the first conversation even happens.

Core Differentiator #2: Ensured Quality Control

The Promise: "Our ground trained staff monitors for stringent quality control. We also provide an immersive virtual tour of our factory."

Why It Matters: Quality control is often a black box for clients. They send specifications, wait weeks, and hope everything turns out right. Sevenloop's approach is radically different.

The virtual factory tour is particularly innovative. Clients can see exactly where their products will be manufactured, understand the quality control processes, and feel confident in the facility's capabilities. This level of transparency is rare in manufacturing and creates immediate competitive advantage.

The emphasis on "ground trained staff" also matters—it signals that quality isn't just about equipment, it's about skilled people who understand precision at every step.

Core Differentiator #3: Guaranteed Faster Lead Time

The Promise: "With a lead time of 8-10 weeks, you can now launch better products, before your competition does."

Why It Matters: Time-to-market can make or break a product launch. Competitors who can manufacture faster have a strategic advantage. Sevenloop's 8-10 week lead time is impressive, but the way they frame it is even better: "launch better products, before your competition does."

This isn't just about speed—it's about competitive advantage for the client. Sevenloop positions themselves as a partner in their clients' success, not just a vendor completing orders.

The "Get a Quote" Call-to-Action

Throughout the website, we strategically placed clear "Get a Quote" buttons. This CTA accomplishes several things:

• Makes the next step obvious for interested visitors
• Reduces friction in the sales process
• Focuses attention on conversion, not just browsing

The prominence of this CTA throughout the site ensures no visitor ever wonders "what do I do next?"

Website Architecture: Comprehensive Page Structure

The new website is organized around clear, intuitive navigation that serves different visitor needs:

Homepage

The homepage serves as the strategic entry point, immediately establishing:

• What Sevenloop does (end-to-end manufacturing solutions)
• Who they serve (aerospace, automotive, industrial)
• Why they're different (the three core differentiators)
• How to get started (prominent CTA)

The design is responsive, meaning it works flawlessly whether someone visits on a desktop computer, tablet, or smartphone—critical for reaching decision-makers wherever they are.

Capabilities Page

The Capabilities section dives deep into Sevenloop's manufacturing processes. For example, the Sand Casting page features:

Clear Process Explanation: "What is Sand Casting?" content that educates visitors who might not be experts

Benefits Breakdown: "Streamlined Production for Precision and Timeliness in High Volume Sand Casting"—immediately answering why a client would choose this method

Technical Details: Sufficient depth for engineers and technical decision-makers to evaluate capabilities

This structure repeats across all manufacturing capabilities, creating consistency while allowing for process-specific nuances.

Solutions Section

While Capabilities explains "what we can do," Solutions addresses "what problems we solve." This distinction is crucial—many visitors arrive with a challenge, not a predetermined manufacturing method in mind.

Industries Pages

Dedicated pages for aerospace, automotive, and industrial sectors allow Sevenloop to speak directly to each audience's unique needs, compliance requirements, and pain points. A aerospace engineer has different concerns than an automotive product manager—the industry pages acknowledge and address these differences.

Resources Section

Establishing thought leadership through resources like case studies, technical guides, and industry insights positions Sevenloop as experts, not just manufacturers. This content also serves SEO purposes, helping the right prospects find Sevenloop through search.

Contact & Quote Flow

The quote request process is streamlined and user-friendly, reducing friction between interest and action. Every form field serves a purpose, and the process feels efficient—reflecting the precision that defines the brand.

Visual Identity: Custom Illustrations & Icons

In B2B manufacturing, where technical complexity can overwhelm, visual communication becomes critical. We developed a comprehensive visual language for Sevenloop.

Custom Illustrations: Simplifying Complexity

Manufacturing processes involve intricate technical details that can be challenging to explain through text alone. Our custom illustrations serve as visual bridges between complexity and clarity.

Purpose:

• Break down complex manufacturing processes into digestible visual concepts
• Make technical information accessible to non-technical decision-makers
• Create visual interest and engagement on information-heavy pages
• Maintain brand consistency across all communications

Style Approach:The illustration style balances technical accuracy with approachability. They're sophisticated enough for industry professionals but clear enough for executives who need to understand capabilities without getting lost in minutiae.

Bold Icons: Maximum Impact, Minimal Design

The tagline for our icon system says it all: "Minimal Icons, Maximum Impact"

Design Philosophy:

• Bold, clean shapes that communicate instantly
• Perfect geometric precision (reflecting brand values)
• High contrast for visibility and accessibility
• Scalable from tiny mobile screens to large presentations

Strategic Application:Each icon clearly represents a specific Sevenloop offering, benefit, or process. When a visitor scans the page, these icons create visual anchor points that organize information and make the site feel intuitive.

The icons also reinforce brand cohesion—when the same visual language appears across the website, marketing materials, and presentations, it creates a sense of professionalism and attention to detail.

Responsive Design: Excellence Across All Devices

In today's market, decision-makers might first encounter your brand on a smartphone during a commute, then revisit on a tablet during a meeting, and finally review detailed specs on a desktop computer.

Mobile-First Approach

While the desktop experience is comprehensive, we ensured the mobile experience wasn't just functional—it was optimized:

• Navigation simplified without losing functionality
• Touch-friendly buttons and forms
• Fast loading times even on slower connections
• Critical information prioritized for smaller screens

Tablet Optimization

The tablet experience strikes a balance—more real estate than mobile but still touch-based. This is often how prospects might show the site to colleagues during meetings, so we ensured it looked professional and impressive.

Desktop Excellence

The desktop experience takes full advantage of screen space to showcase detailed information, multiple columns of content, and rich media without overwhelming visitors.

Brand Collaterals: Beyond the Website

A comprehensive brand system extends far beyond digital. We created a full suite of materials:

Print Collaterals

Business Cards: Clean, professional, memorable—featuring the new logo and brand colors

Stationery: Letterhead, envelopes, and other materials that make every communication feel cohesive

Brochures: Physical leave-behinds that decision-makers can share with colleagues, featuring the same clear value propositions and visual language as the website

Pitch Deck

For investor meetings, partnership discussions, and high-stakes presentations, we designed a pitch deck that tells Sevenloop's story compellingly. The deck balances:

• Financial metrics and growth trajectory
• Manufacturing capabilities and differentiators
• Client success stories and testimonials
• Future vision and market opportunity

Marketing Collaterals

Trade show materials, one-pagers, case study templates, and other marketing assets all reflect the refined brand identity. Whether a prospect encounters Sevenloop online, at a conference, or through a sales meeting, the experience is consistent.

Animation & Motion Design

In digital spaces, strategic animation brings the brand to life:

Micro-Interactions

Subtle animations when hovering over buttons, navigating menus, or scrolling through content make the experience feel polished and responsive.

Process Animations

Complex manufacturing processes become easier to understand when illustrated with motion—showing how materials flow through systems, how parts come together, or how quality control happens at each stage.

Brand Consistency in Motion

Even animated elements reflect the precision and professionalism of the brand—smooth transitions, precise timing, purposeful movement that enhances rather than distracts.

The Project Team: Expertise Across Disciplines

This transformation required diverse expertise working in perfect coordination:

Design Leadership

Ekta Manchanda - Principal Designer: Strategic vision and design direction
Tanmaya Anala Rao - Lead Designer & Project Owner: Day-to-day execution and quality assurance
Kashish Gulati - Junior Designer: Supporting design development

Content & Strategy

Mejo Kuriachan - Co-Founder & Brand Strategist: Overall brand strategy and positioning
Athira Krishnan - Lead Designer & Content Strategist: Copywriting and content architecture

Development

Saurabh Chakradhari - Head of Webflow Department: Technical leadership and oversight
Jiyash A K - Senior Webflow Developer: Advanced functionality and optimizations
Burhan Upad - Webflow Developer: Core website development

Motion & 3D Design

Jenson Johnson - Motion Designer: Animation and dynamic visual content

Project Management

Arpan Sen - Chief of Staff & Project Manager: Cross-functional coordination and timeline management
Yugankita Aich - Project Manager: Day-to-day project oversight and client communication

This team structure ensured every aspect of the project—from strategy to execution—received focused expertise while maintaining cohesion across all deliverables.

The Process: From Research to Launch

Phase 1: Discovery & Research (Weeks 1-3)

• Foundry visits and hands-on facility tours
• Stakeholder interviews across departments
• Competitive analysis and market positioning research
• Brand audit and gap analysis

Phase 2: Strategy Development (Weeks 4-6)

• Brand positioning workshops
• Core messaging development
• Brand manifesto creation
• Logo exploration and conceptual development

Phase 3: Design & Development (Weeks 7-16)

• Logo refinement and finalization
• Visual identity system creation
• Website wireframing and information architecture
• Custom illustration and icon development
• Full website design and content creation
• Website development in Webflow
• Responsive testing across devices

Phase 4: Collateral Creation (Weeks 15-18)

• Print collateral design
• Pitch deck development
• Marketing materials creation
• Brand guidelines documentation

Phase 5: Review, Refinement & Launch (Weeks 19-20)

• Client review and feedback integration
• Quality assurance testing
• Final refinements
• Launch preparation and execution
• Project closure and handoff

Throughout the process, we maintained regular communication with the Sevenloop team, ensuring alignment at every milestone.

Comprehensive Service Delivery

The complete scope of work included:

Brand Strategy & Positioning

• Core brand strategy
• Market positioning
• Competitive differentiation
• Brand manifesto

Brand Identity - Verbal & Visual

• Logo design and refinement
• Color palette and typography
• Visual identity system
• Brand voice and tone guidelines

Copywriting

• Website copy across all pages
• Brand messaging and taglines
• Marketing collateral content
• Pitch deck content

Website Design & Development

• Information architecture
• User experience design
• User interface design
• Responsive web development
• Performance optimization
• SEO foundation

Custom Illustrations

• Process illustrations
• Conceptual graphics
• Technical diagrams
• Branded visual elements

Brand Collaterals

• Business cards
• Letterhead and stationery
• Email signatures
• Brand guidelines

Marketing Collaterals

• Brochures
• One-pagers
• Case study templates
• Trade show materials

Pitch Deck

• Investor presentation
• Partnership deck
• Sales presentation

Animation

• Micro-interactions
• Process animations
• Motion graphics

The Results: Measurable Impact

While the visual transformation is immediately apparent, the real measure of success lies in business impact:

Improved Client Conversations

As CEO Sharan Urubail noted, "Conversations with our clients have become so much more easier now." The website now does the heavy lifting—educating prospects, pre-qualifying leads, and establishing credibility before sales conversations even begin.

Stronger Market Position

The refined brand identity positions Sevenloop not just as a manufacturing vendor but as a strategic partner—a crucial distinction when competing for high-value aerospace, automotive, and industrial contracts.

Scalable Brand System

As Sevenloop continues to grow (backed by their impressive Series A funding), they now have a brand system that can scale with them. The visual identity, messaging framework, and digital infrastructure can expand to new markets, services, and opportunities.

Operational Efficiency

With clear brand guidelines, comprehensive collateral templates, and a robust website, the Sevenloop team can move faster. They're not recreating presentations from scratch or explaining their value proposition from first principles every time—the brand system does that work.

Key Takeaways: Lessons from the Sevenloop Transformation

1. Strategy Before Aesthetics

The visual redesign only worked because it was built on a foundation of solid brand strategy. Understanding that "precision" was Sevenloop's core differentiator informed every design decision that followed.

2. Industry Context Matters

Manufacturing websites have unique requirements—they need to balance technical depth with accessibility, showcase capabilities without overwhelming, and build trust in a sector where partnerships are long-term commitments.

3. Clarity is Competitive Advantage

In a crowded market, the brand that communicates most clearly wins. Sevenloop's three core differentiators—pricing transparency, quality control, and fast lead times—are now impossible to miss.

4. Consistency Builds Recognition

From the website to business cards to pitch decks, every touchpoint reflects the same brand identity. This consistency accelerates brand recognition and builds professional credibility.

5. Partnership Produces Results

This was our third collaboration with Sevenloop because we've consistently delivered results. Long-term partnerships allow for deeper understanding and better outcomes than one-off projects.

Looking Forward: Building on Success

With this foundation in place, Sevenloop is positioned for continued growth. The brand system can adapt as they:

• Expand into new industries or geographical markets
• Add new manufacturing capabilities
• Scale their team and operations
• Pursue additional funding rounds
• Form strategic partnerships

The website architecture is built to accommodate new content, new service offerings, and new case studies as they emerge. The brand identity is distinctive enough to stand out yet flexible enough to evolve.

Why This Matters: The Bigger Picture

In B2B manufacturing, digital transformation isn't just about looking good—it's about operating more effectively. Sevenloop's new brand and website enable them to:

Compete More Effectively: Against larger competitors with bigger marketing budgets, Sevenloop's clarity and positioning create competitive edge.

Scale More Efficiently: As they grow, the systems and processes built into the brand infrastructure allow for scalable growth without losing brand consistency.

Attract Better Talent: A strong brand doesn't just attract clients—it attracts talented employees who want to work for companies with clear vision and professional identity.

Command Premium Pricing: Companies with strong brands can command premium pricing because they're seen as partners, not commodities.

Final Thoughts

The Sevenloop transformation demonstrates that even in traditional industries like manufacturing, brand and digital experience matter profoundly. When a company's online presence matches their operational excellence, everything else becomes easier—sales conversations, partnership negotiations, investor presentations, and employee recruitment.

This project took five months of intensive collaboration, but the impact will compound for years. Every prospect who visits the website, every client who receives a professional proposal, every investor who reviews the pitch deck—they all experience the new Sevenloop brand.

And that brand tells a clear story: This is a company that understands precision at every level, that partners with clients to create exceptional results, and that's building the future of manufacturing.

Project Information:

• Client: Sevenloop
• Industry: Manufacturing Solutions
• Project Timeline: 5 Months
• Design Agency: Everything Design

Contact:

• Email: hello@everything.design
• Phone: +91 8547807934
• Website: www.everything.design

Want to transform your brand and digital presence? Let's talk about creating something exceptional together.