Yes, in most cases. A/B testing data shows that top-of-page promotional banners are one of the most reliably losing patterns on SaaS websites. They cannibalize clicks from higher-value conversion paths like trial signups and demo requests. Companies like Retool and SoFi tested removing these banners and saw their primary conversion metrics improve. If you have something to announce, place it where it doesn't compete with your main conversion action.
