A/B test data suggests not. Prezi tested emphasizing “Prezi AI” throughout their homepage—it lost. Hootsuite saw similar results with “OwlyWriter AI.” Users care about specific capabilities, not proprietary AI names. Instead of branding AI features, describe what they do: “Auto-categorize expenses” is more effective than “AI-powered expense categorization.” AI capabilities are now table stakes, so highlighting them as a differentiator signals you're catching up rather than leading.
