Web Design for a B2B AI-powered Integrated Market Research Platform
VISUAL LANGUAGE
VISUAL LANGUAGE
VISUAL LANGUAGE
PRODUCT/FEATURE LOTTIES
PRODUCT LOTTIES
PRODUCt LOTTIES
WEBSITE DESIGN
WEBSITE DESIGN
WEBSITE DESIGN
PRODUCT EXPLAINER VIDEOS
EXPLAINER VIDEOS
EXPLAINER VIDEOS
AI TECH LIVE EXPERIENCE PG
LIVE EXPERIENCE
LIVE EXPERIENCE
LANGUAGE
WHy the redesign
Unclear Messaging
The brand’s unique value proposition is unclear, the differentiating factor, that sets Entropik apart from competitors was missing
No consistent visual language
There is a lack of a brand language, a key factor that makes a website distinctly its own. This affects a user’s engagement as the website fails to provide any means of visual interest
Lack of product clarity
It’s hard to understand what the individual projects and their key offerings are. Even though the homepage talks to the personas, the names of the products are not highlighted in any manner
Expertise and Validity is not given importance
Entropik’s AI is superior in tech and the website fails to communicate that effectively, and does a poor job of establishing its strong credibility
As the business evolved, it became important to centre everything around the products. Hence, we re-designed the product pages; Decode & Qatalyst to focus on only the products
The design of the website revolved around this focal point; copywriting that was easy to understand, messaging that spoke about the unique value proposition and imagery that showed the complexity of the tech in an easy-to-consume manner.
For Entropik, our edge in B2B served a distinct perspective. Focusing on communicating complex tech in a simplified manner, while selling the features.
Great job guys! Thank you for accommodating our launch date next week. Very happy with the quality
Backed by Process
We were backed by a meticulous process where we researched, got a deeper understanding of the industry and the company’s offerings, did the right benchmarking, put two and two together.
This process ensured that Fortuna Identity's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of Fortuna Identity's mission in the import ecosystem.
