Marketing reports from 2024

List of notable marketing reports from 2024, each offering valuable insights into various aspects of the industry

Consolidated list of notable marketing reports up to my knowledge cutoff in October 2023, each with its link and a brief description:

1. 2023 B2B Thought Leadership Impact Report by Edelman and LinkedIn
   Link: Edelman-LinkedIn B2B Thought Leadership Impact Report
   Description: Explores the influence of thought leadership in B2B marketing, highlighting how high-quality content can drive business outcomes and enhance brand perception.
2. Social in the C-Suite 2023 by H/Advisors Abernathy
   Link: Social in the C-Suite Report
   Description: Examines how senior executives utilize digital media to manage reputations, address social issues, and engage directly with key stakeholders.
3. 2023 Blogging Statistics by Orbit Media
   Link: Orbit Media's Blogging Statistics
   Description: Analyzes blogging trends, including post length, frequency, and content strategies, offering insights into effective blogging practices and their impact on audience engagement.
4. B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute
   Link: CMI's B2B Content Marketing Report
   Description: Identifies emerging trends in B2B content marketing, providing guidance for marketers to adapt their strategies effectively.
5. Passionfroot's Influencer Marketing Pricing Guide
   Link: Passionfroot Pricing Guide
   Description: Offers suggested cost-per-thousand (CPM) rates across various niches and audience sizes, assisting brands and creators in pricing collaborations effectively.
6. 2023 B2B SaaS SEO Performance Report by Stratabeat
   Link: Stratabeat's B2B SaaS SEO Study
   Description: Based on an analysis of over 300 B2B SaaS websites, this report reveals SEO tactics that enhance site performance and improve search rankings.
7. State of Event Engagement by Swapcard
   Link: Swapcard's State of Event Engagement Report
   Description: Analyzes strategies for personalizing attendee experiences, boosting networking, and optimizing exhibitor ROI in the events industry.
8. The State of (Dis)Content by The Content Studio
   Link: The State of (Dis)Content Report
   Description: Explores challenges in the content marketing industry based on over 500 survey responses, offering insights into how top performers navigate issues like budget constraints.
9. 2023 UX Survey by Sauce Labs
   Link: Sauce Labs' 2023 UX Survey
   Description: Highlights the importance of user experience, discussing how small bugs can significantly impact customer satisfaction and the need for rigorous quality assurance.
10. Local Consumer Review Survey by BrightLocal
    Link: BrightLocal's Local Consumer Review Survey
    Description: Uncovers how consumers read and write online business reviews in 2023, providing insights for better reputation management.
11. 2023 State of Marketing Report by HubSpot
    Link: HubSpot's State of Marketing Report
    Description: Delves into key trends such as the integration of artificial intelligence and the evolution of social media platforms, based on data from global marketers.
12. Annual Marketing Report by Nielsen
    Link: Nielsen's Annual Marketing Report
    Description: Surveys global marketers to reveal priorities and plans to improve ROI, discussing budget allocations and the balance between brand building and performance marketing.
13. Marketing Trends 2023 by Kantar
    Link: Kantar's Marketing Trends Report
    Description: Identifies macro and micro trends for marketers, such as the rapid adoption of generative AI and the importance of sustainable innovation.
14. Top Marketing Trends and Predictions by Gartner
    Link: Gartner's Marketing Predictions
    Description: Provides insights into upcoming disruptions in marketing, including the daily use of generative AI by creative talent and the impact of AI-free brand positioning.
15. Marketing Benchmark Report by Similarweb
    Link: Similarweb's Marketing Benchmark Report
    Description: Offers key industry benchmarks across multiple industries, analyzing data from thousands of websites and marketing channels.

These reports cover a broad range of topics—from thought leadership and content marketing to SEO performance and user experience—and should provide valuable insights to enhance your marketing strategies.