Motion brand guidelines define how a brand’s identity is expressed through motion elements (like animated logos, transitions, video stingers, etc.). They ensure consistency in how animations reflect the brand's personality and values. In the context of 2025’s dynamic branding, using motion effectively can make a brand feel more engaging and modern. By documenting rules for timing, pacing, style, and usage of motion graphics, companies maintain a cohesive brand feel across interactive media. This contributes to a more memorable brand experience – for example, a signature animated logo or UI interaction can become a distinctive brand asset. In short, motion brand guidelines let brands bring their identity to life in video and digital formats, helping them stand out with lively, consistent animations that reinforce brand story and tone.
