Crawl and inventory all indexable URLs, identify your top-performing pages and queries, and map one-to-one redirects for any URL changes. Preserve search intent and key on-page elements on ranking pages, QA thoroughly on staging with noindex, then monitor indexation and rankings closely post-launch.
Most B2B companies underestimate SEO risk during a rebuild. We've seen sites lose 40-60% of organic traffic overnight because redirects were missed or high-ranking pages were restructured without preserving the content that earned those rankings. The critical SEO gaps in B2B SaaS are often invisible until traffic drops. Before touching anything, export your full URL map from Google Search Console, identify pages driving actual conversions (not just traffic), and protect those first. A solid website growth strategy treats SEO preservation as a non-negotiable part of the rebuild brief, not an afterthought. Also ensure your website goals and objectives are clearly defined before launch so you know exactly what success looks like post-migration.
