Track macro key events like demo requests, trial signups, and contact form submissions, plus micro key events like pricing page views, case study reads, and video plays. Baseline all of these before launch, and avoid changing your analytics setup or consent configuration on launch day so pre/post comparisons stay valid.
The distinction between macro and micro conversions matters because a revamp's impact rarely shows up in demo requests alone during the first few weeks. Micro conversions — like deeper engagement with your website goals and objectives framework — are leading indicators that tell you whether the new site is moving buyers through the funnel, even before pipeline numbers shift. Setting clear growth strategy benchmarks before launch gives your team something concrete to measure against. Too many revamps get judged on vibes rather than data because nobody captured the baseline. Also track how the revamp affects GTM clarity — if sales teams report that prospects are arriving better-informed, that's a signal the site is working even before the numbers fully materialize.
