Track both macro and micro key events to get a complete picture of revamp performance. Macro key events are the outcomes that directly tie to revenue: demo requests, trial signups, and contact form submissions. These tell you whether the site is generating pipeline.
Micro key events capture engagement signals that indicate buyer intent earlier in the funnel: pricing page views, case study reads, video plays, resource downloads, and scroll depth on key pages. Baseline all of these metrics before launch so you have a clean pre/post comparison. Critically, avoid changing your analytics setup, consent configuration, or tag structure on launch day. If you change how you measure at the same time you change the site, you won't be able to isolate what's actually working.
