Ask for case studies where the agency reframed technical products (AI, data platforms, APIs) into outcome-driven stories for non-technical buyers. Look for structured messaging frameworks (StoryBrand, jobs-to-be-done), UX artefacts showing how they simplify complex products, and SEO/information architecture thinking for long-cycle B2B deals.
The single biggest red flag when evaluating agencies for technical products is a portfolio full of pretty websites with no evidence of messaging transformation. If the agency can't show you a before-and-after where they took a complex product and made it instantly understandable to a VP of Operations, move on. Our guide to identifying a B2B branding agency that actually delivers covers the specific questions to ask during evaluation. The complete guide to choosing a B2B branding agency with 20 critical factors provides a scoring framework you can use across shortlisted agencies. For deep tech specifically, understanding why brand narrative is the single biggest lever in deep tech branding will help you evaluate whether an agency leads with strategy or just design. You can also explore our case studies to see how we've approached technical product branding for companies across AI, cybersecurity, and enterprise SaaS.
