Embedding videos on a career page can significantly boost a company’s recruiting effectiveness by bringing the workplace culture and roles to life. For one, a well-produced office culture or “day in the life” video gives potential candidates a genuine feel for the environment and team they might join. This can excite and attract those who resonate with your culture while also helping self-select those who might not fit – saving time in hiring. Videos are also great for conveying employee testimonials: seeing real employees talk passionately about their growth or why they love working at the company is far more compelling than reading text. It builds trust (candidates think, “If people there are this happy on camera, it must be true!”). For example, a recruitment video might show engineers collaborating enthusiastically or a clip of a fun team event; candidates watching get a visceral sense of camaraderie and innovation that a written blurb can’t quite match. Additionally, videos can highlight company values or mission in action – if your brand is big on, say, community service, showing a snippet of the team at a volunteering day can underline that commitment powerfully. From a practical standpoint, in today’s age many candidates expect multimedia; having a modern video signals that the company cares about communication and employer brand. On the career page UX side, videos increase engagement – candidates spend longer on the page (taking in the video content) which can positively influence their perception (it’s an investment of attention that often correlates with stronger interest). They’re also more likely to share a cool recruiting video with peers (“Check out this company, it looks awesome!”), giving you organic employer brand reach. In summary, recruitment videos add authenticity, showcase your employer brand in a memorable way, and can lead to better quality applicants who are enthusiastic because they’ve already glimpsed what working with you entails.
