A comprehensive B2B rebrand — from strategy through visual identity, verbal identity, and website — typically takes 4 to 6 months. Strategy and positioning usually take 4–8 weeks, identity development takes 6–10 weeks, and website design and build takes 8–16 weeks, with some phases running in parallel.
The timeline depends heavily on decision-making speed and content readiness. Companies that have a clear view of their positioning and competitive landscape before kicking off tend to move faster through the strategy phase. Our detailed breakdown of how quickly a B2B branding agency can deliver a full brand identity covers realistic timelines for each phase. Similarly, understanding how long a B2B website actually takes to build helps set expectations with stakeholders. If you're planning a full rebrand, our comprehensive guide to brand strategy, rebranding, and brand identity maps out the entire process end to end. The teams that complete rebrands on time typically have strong internal alignment — knowing what makes a branding project successful before you start is half the battle.
