Positioning determines where your brand fits in the market and what it stands for. Messaging builds on positioning by crafting the specific language used to communicate that position to different audiences. Copywriting then delivers that message with creativity and style. Many brands skip straight to messaging without doing the positioning work first — which is like writing directions without knowing the destination.
For a deeper breakdown of how these three layers work together, read our guide on positioning vs. messaging vs. copywriting. If you're specifically working on SaaS messaging and positioning, the distinction becomes even more critical because clarity trumps cleverness on every B2B website.
