A redesign is primarily a visual refresh — updating the layout, typography, and brand application so the site looks current. A revamp goes deeper. It's a revenue project that rethinks messaging, information architecture, conversion paths, proof elements, and measurement so the site actively drives qualified pipeline. If your positioning has changed, your ICP has shifted, or leads aren't converting, a redesign alone won't fix the underlying problems. A revamp treats the website as a commercial asset and rebuilds it to perform.
