A comprehensive branding project typically produces a brand strategy document (covering positioning, audience, and messaging), a visual identity system (logo, typography, color palette, iconography), and a brand guide that governs usage across all touchpoints. Everything Design's guide to building a brand guide walks through additional layers like internal branding, touchpoint mapping, and consistency governance.
Depending on scope, deliverables can expand to include packaging, motion identity, sales decks, employer branding assets, and website communication strategy. A real-world example: the Lakshmigraha project on Everything Design's rebranding agency page lists logo design, iconography, illustrations, brand collaterals, website design, Webflow development, and website communication strategy as a single engagement scope.
