Start by matching your needs to the agency's philosophy. Bengaluru agencies generally fall into three camps: legacy consultancies for enterprise brand architecture, brand/communication agencies for identity plus campaigns, and startup/product studios for brand plus web execution. The right category depends on whether you need a governance framework, a launch campaign, or a live website that reflects your new brand.
Then evaluate process depth. Look for agencies that articulate how they research, workshop, build, and measure, not just what they deliver. Everything Design's agency selection criteria guide provides a useful checklist: define your need, shortlist by cultural fit, talk to the actual team (not just sales), ask about process, review past client work, and run a background sweep.
Their separate guide to identifying a B2B branding agency adds evaluation dimensions like research depth, creative quality, team composition, execution systems, and touchpoint orchestration. Using structured criteria like these prevents you from choosing based on portfolio aesthetics alone.
