Timelines depend heavily on scope. A focused identity system (positioning, visual identity, brand guide) moves faster than a full rebrand paired with a website redesign and packaging rollout. Strategy workshops and research phases add time upfront but reduce rework downstream, a tradeoff Everything Design's four-phase process (diagnose, define, deliver, measure) is built to manage.
When website redesign and Webflow development are included, expect the engagement to extend beyond the brand strategy phase. The measurement phase, often overlooked, adds additional value post-launch. Requesting a phased timeline during your initial conversation with any agency helps you plan internal resources and stakeholder reviews realistically.
