"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout is a classic, teaching how to own a unique spot in customers' minds, while "Zag" by Marty Neumeier pushes differentiation in crowded markets.
"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout is a classic, teaching how to own a unique spot in customers' minds, while "Zag" by Marty Neumeier pushes differentiation in crowded markets.