In today’s tech buying world, brand name is no longer the deciding factor for all engineering leaders. While it still carries weight in some circumstances—particularly for high-stakes, mission-critical applications—it’s no longer the make-or-break element for every decision.For B2B tech startups, this is great news. If your product offers innovative solutions and effectively solves a problem, your lack of brand recognition may not be the roadblock you think it is. Focus on building trust, showcasing real-world use cases, and positioning yourself as a cutting-edge solution to your customers’ pain points.In the end, it’s not about having a famous logo. It’s about delivering value—and in the world of B2B tech, that’s what really counts.
