A redesign is primarily a visual refresh — updating layout, typography, and brand application across the site. A revamp goes much deeper: it's a revenue project that changes messaging, information architecture, conversion paths, proof elements, and measurement so the site actively drives qualified pipeline.
If your current site looks outdated but still communicates your value clearly, a redesign may be enough. But if your positioning has shifted, your ICP has evolved, or you're not generating the leads you need, a full revamp is the right call. The best strategic web design agencies will help you determine which approach fits your situation before starting any design work.
