BRAND
IDENTITY
BRAND
IDENTITY
VISUAL
LANGUAGE
VISUAL
LANGUAGE
Brand
Messaging
Brand
Messaging
Brand
COLLATERALS
Brand
COLLATERALS
WEBSITE
DESIGN
WEBSITE
DESIGN

Business Challenge

Ximkart is a newly launched B2B platform that helps manufacturers procure high quality raw materials at the best prices from global sources. Ximkart's mission is to help Indian manufacturers compete with the best globally, by enabling them to make the right products at the right price and quality.

However, this value proposition was often hard to explain to customers, many of whom aren't very tech savvy or digitally engaged. Added to the fact that Ximkart was a new brand, it was important to have a website that can convey the value proposition through simple and clear content and design.

Ximkart was in search of a design partner who could not only understand the complexities of their business but also translate it into simplified language and a cohesive visual identity system.

Ximkart stands for
Connectivity
Global Reach
Seamless Solutions
LOGO DESIGN
Before
After
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After
Before
After
Before
After
Before
After
Before
After
Before
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Before
After
Why the rebranding
01

Clear Brand Messaging

Branding clarity was crucial even for an early-stage startup, ensuring a strong market identity.

02

Convey their Unique Value Proposition

The website is aimed at Indian manufacturers, hence  needed to convey the brands value proposition to their customers effectively.

03

Building an Online Presence

The website was a primary info source for customers, investors, and candidates, necessitating a strong online brand presence.

04

Cohesive Design Language

Creating a visually appealing and easily understandable design language was essential to connect with our customers.

By intertwining the crucial elements of supplier, logistics, quality, and service, Ximkart has redefined the import process, offering an unparalleled end-to-end solution for businesses.

Backed by Process

We were backed by a meticulous process where we researched, conducted workshops, did the right benchmarking, put two and two together.

This process ensured that Ximkart's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, workshops, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of Ximkart's mission in the import ecosystem.

TANMAYA RAO
Project Lead
Ximkart's partnership with Everything Design illustrates how careful design along with a significant message can boost a brand's communication, resulting in business success.

The success of this project reinforces our core belief at Everything Design - B2B is not boring.
BRAND
IDENTITY
BRAND
IDENTITY
VISUAL
LANGUAGE
VISUAL
LANGUAGE
Brand
Messaging
Brand
Messaging
Brand
COLLATERALS
Brand
COLLATERALS
WEBSITE
DESIGN
WEBSITE
DESIGN

Business Challenge

Ximkart is a newly launched B2B platform that helps manufacturers procure high quality raw materials at the best prices from global sources. Ximkart's mission is to help Indian manufacturers compete with the best globally, by enabling them to make the right products at the right price and quality.

However, this value proposition was often hard to explain to customers, many of whom aren't very tech savvy or digitally engaged. Added to the fact that Ximkart was a new brand, it was important to have a website that can convey the value proposition through simple and clear content and design.

Ximkart was in search of a design partner who could not only understand the complexities of their business but also translate it into simplified language and a cohesive visual identity system.

Ximkart stands for
Connectivity
Global Reach
Seamless Solutions
LOGO DESIGN
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After

Why the rebranding

01

Clear Brand Messaging

Branding clarity was crucial even for an early-stage startup, ensuring a strong market identity.

02

Convey their Unique Value Proposition

The website is aimed at Indian manufacturers, hence needed to convey the brands value proposition to their customers effectively.

03

Building an Online Presence

The website was a primary info source for customers, investors, and candidates, necessitating a strong online brand presence.

04

Cohesive Design Language

Creating a visually appealing and easily understandable design language was essential to connect with our customers.

By intertwining the crucial elements of supplier, logistics, quality, and service, Ximkart has redefined the import process, offering an unparalleled end-to-end solution for businesses.

Backed by Process

We were backed by a meticulous process where we researched, conducted workshops, did the right benchmarking, put two and two together.

This process ensured that Ximkart's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, workshops, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of Ximkart's mission in the import ecosystem.

Ximkart's partnership with Everything Design illustrates how careful design along with a significant message can boost a brand's communication, resulting in business success.

The success of this project reinforces our core belief at Everything Design - B2B is not boring.
TANMAYA RAO
PROJECT LEAD