Relanto – Website redesign with strategic user journey
& Services
Design System
Design System
IDENTITY
Design System
Website design
Website design
Website design
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AI FIrst Lab Identity
AI FIrst Lab Identity
AI FIrst Lab Identity
Business Challenge
Relanto is an AI-Ingrained business consultancy, and advisory company, growing rapidly across US, India, and South America. This growth brought on the challenge of establishing a presence that is global as well as cementing their positioning of Monetizing AI for business impact.
Unlike most competitors and players, Relanto focuses on solving problems and implementing solutions with an AI-led approach at a granular level. Their practices deeply ingrain AI in comprehensive methods, making monetary sense for the businesses partnering with them.
Lack of a strong messaging strategy that provided the website visitors with the relevant information to progress from a prospect to a promising lead to a customer. Associating each section with an objective that fed into the goal of the website ensured a no-fluff, only outcome based approach to the messaging.
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project approach
Global presence = global impact
For a large scale global impact, building a visual presence that is eye catching and sophisticated as well as scalable. A design system that accommodates and grows as the needs and requisites of the organisation scale and grow.
‘Monetize AI for business impact’
Prioritising business impact on the website for ease of access. A summary of the impact achieved for each service and industry to build a foundation of credibility backed by outcome.
Leveraging strategic messaging
Establishing strategic objectives to drive the messaging. Objectives applied not just to pages but also to sections building a cohesive and seamless user flow and journey.
Enterprise level presence
Enterprise level presence means entering the leagues of the big players to dominate the market. Information architecture that is anticipatory of the visitors expectations all while providing relevant content to them.
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The design of the website as a whole, pivoted between three aspects– minimal design, scenario building with user persona imagery and on-scroll interactions.
Leveraging the outcomes already achieved by Relanto helped us ensure credibility was always at the forefront of the communication. A vast database of case studies backed the copy at every juncture.
The team put in the effort to understand the offerings. The result was design that resonates with our clients and peers.
