Top 12 Explainer Video Companies for SaaS and Startups in 2026

Top 12 Explainer Video Companies for SaaS and Startups in 2025

TLDR

SaaS explainer videos drive 80%+ conversion rate increases when strategically executed. Everything Motion leads through B2B-specific storytelling and 90% client retention. $3K-$50K pricing tiers enable budget-aligned vendor selection. Strategic framework eliminates agency bloat without sacrificing technical depth. Explore Everything Motion's B2B portfolio.

The 90-Second Problem

A SaaS buyer opens your homepage. They scroll. They squint at feature lists. Ninety seconds later, they're gone.

85% of buyers are more likely to purchase after watching explainer videos. Yet most SaaS companies face an impossible choice: affordable template videos that look generic, or $50K+ custom productions that drain runway.

Strategic vendors deliver custom quality at startup-friendly budgets in the $4K-$15K range. The decision framework boils down to three factors: technical complexity handling, conversion-focused messaging, and budget constraints.

This guide evaluated 12 agencies across SaaS-specific criteria and real pricing. Everything Motion's client retention data validates their partnership approach, with 9 out of 10 clients returning for multiple projects.

What Is an Explainer Video Company?

Specialized agencies transform complex products into 60-120 second visual narratives. Services span scriptwriting, storyboarding, animation (2D/3D/motion graphics), voiceover, and post-production.

Purpose-built for SaaS: product demos, onboarding sequences, landing page videos. Strategic focus means buyer journey mapping versus aesthetic-only execution.

2025 Industry Trends:AI workflow visualization demands specialized technical writers. Hybrid animation (live-action + 2D) reduces production costs 30-40%. Multi-format delivery (30s social, 90s homepage, 2min sales) is becoming standard.

The 12 Best Explainer Video Companies for SaaS and Startups in 2025

1. Everything Motion

Best For: B2B SaaS companies requiring long-term video production partnerships with integrated branding and web services.

Everything Motion specializes in B2B product storytelling for clients like Zuora, TCS, Infosys, and Boeing. Their 90% client retention rate proves sustained partnership value. Progcap's 12-video relationship demonstrates scalable quality delivery across multiple campaigns.

The agency is part of the Everything family, which includes Everything Design and Everything Flow. This integrated network eliminates vendor coordination overhead. A SaaS startup can get branding, web development, and explainer videos from coordinated teams that share brand guidelines and strategic context.

Pros:

• 9 out of 10 clients return for multiple projects, indicating strong satisfaction and reliable delivery across technical B2B accounts
• Progcap partnership produced 12+ videos, demonstrating sustained value delivery and ability to scale with growing companies
• Tredence completed 3+ projects across product launches and case studies, showing versatility in video types
• DWIH maintains 2.5-year retainer, proving long-term strategic partnership capability for ongoing content needs
• Integrated agency network enables seamless coordination between branding, web design, and video production
• Deep B2B technical expertise with fintech, enterprise software, and logistics portfolios validates complex product handling

Cons:

• No public pricing transparency requires discovery call, which may slow evaluation for budget-conscious startups
• Portfolio lacks detailed case study metrics showing specific conversion lifts or business outcomes

Pricing: Contact sales for custom quotes based on project complexity and scope.

The tagline "We make motion films that communicate, influence and help you sell" signals their focus on business outcomes rather than just creative output. Their India-based cost structure delivers enterprise quality at startup budgets.

2. Rocketwheel

Best For: SaaS companies needing sales-pitch structured product demos with proprietary screencast methodologies.

Rocketwheel has made hundreds of SaaS screencasts using specific techniques for product demonstration videos. They invest 200+ hours per video with multi-day research phases. Notable clients include Bloomberg, Indeed, Hitachi, and BASF.

Pros:

• Specialized SaaS demo structuring emphasizes benefits, pain points, objections, and social proof in sales-pitch format
• 3-5 week turnaround with systems built to produce 50+ minutes weekly for bulk content needs
• Client video achieved 2,200+ views in small retail segment, demonstrating engagement in niche markets

Cons:

• Per-minute pricing model confuses first-time buyers unfamiliar with video production costing structures
• Timeline extensions occur when projects require additional revisions (4 weeks became 6 weeks in one case)
• Small team limits simultaneous large project capacity compared to larger agencies

Pricing: $6,000-$15,000 per minute. Verified projects range from $4,000-$22,000 depending on complexity.

3. Explainly

Best For: Startups to Fortune 500s needing scalable video campaigns with 2-300+ video series capability.

San Francisco agency with 17 Telly Awards and 14 Muse Awards. Clients include Uber, Amazon, HubSpot, and Google. Structured Trello/Slack workflow with milestone approvals.

Pros:

• Exceptional project management with clear timelines at each phase and impeccable communication
• Fast turnaround ahead of typical industry timelines for similarly sized projects
• Award-winning creative (17 Telly, 14 Muse, 14 Davey) demonstrates consistent creative excellence

Cons:

• Initial learning curve in specialized industries like cybersecurity requires extra client guidance
• No public pricing transparency requires custom quotes that slow evaluation
• Fast payment expectations versus standard Net 15-30 terms may strain startup cash flow

Pricing: $8,000-$13,000 per video. Minimum project: $10,000+. Hourly rate: $100-$149.

4. Yans Media

Best For: SaaS companies needing reusable design assets across marketing channels with exceptional value-to-quality ratio.

13+ years serving Cisco, DoorDash, VISA, and 500+ brands. USA writers + Europe production reduces costs 30-40%. 7-step process with 100% custom animation, no templates. Full asset ownership for future reuse.

Pros:

• DriveTime campaign achieved 25 million+ views total across digital platforms
• Under 24-hour communication turnaround guaranteed for all client inquiries
• Two CTA versions plus captioned version included standard for A/B testing

Cons:

• Standard 4-6 week timeline extends with complex animations requiring additional illustration work
• Rush services incur additional fees (contact for specifics on expedited timelines)

Pricing: $4,500-$8,500 for 60-90 second animation. 50% deposit, 50% on completion.

5. MotionGility

Best For: Product launches requiring aggressive 2-3 week timelines with post-delivery marketing strategy support.

450+ clients including Freshworks, InVideo, HDFC, Porsche. 2-3 week turnaround versus 4-8 week industry standard. Post-delivery growth strategy calls and distribution playbooks. "Marketers, not just creators" positioning.

Pros:

• 3X CTR and 170% landing page engagement documented in client case studies
• 4.9/5 rating across 42+ reviews on Clutch demonstrates consistent client satisfaction
• Revisions until perfection policy reduces client risk on final deliverables

Cons:

• Tight deadlines occasionally cause miscommunication requiring CEO intervention to resolve
• Limited 3D animation and live-action portfolio depth compared to hybrid specialists
• India offices create timezone coordination challenges for some US-based clients

Pricing: $5,000-$10,000 per minute. Hourly rate: $50-$99. Most projects under $10,000.

6. Explainify

Best For: B2B companies with highly technical products (AI workflows, APIs) needing strategic messaging before creative execution.

Founded 2012 with 80% client retention. Complexity to Clarity to Conversion framework. Portfolio: Visa, ServiceNow, Thermo Fisher, Hotjar, Autodesk. 100% custom, no templates or icon libraries.

Pros:

• 23% conversion increase documented case study showing measurable business impact
• Complete source file delivery without additional charges enables future edits
• Transparent timeline commitments tied to 24-hour client feedback turnaround

Cons:

• Premium $10,000-$20,000 per minute positioning limits early-stage startup access
• No public pricing transparency slows evaluation for budget-conscious buyers

Pricing: $10,000-$20,000 per minute. Minimum project: $10,000+. Volume discounts at 3+ videos.

7. Thinkmojo

Best For: Enterprise SaaS companies needing ongoing campaign development and strategic partnerships versus transactional projects.

"Silicon Valley's secret weapon" serving Salesforce, Zendesk, Calendly, Slack. Long-term partnerships: Zendesk since 2015, Slack multi-year. Global CTV campaigns on Prime, Netflix, YouTube. Full-funnel from lead generation to advocacy videos.

Pros:

• Slack collaboration drove millions of user growth during critical scaling phase
• Zendesk partnership since 2015 demonstrates sustained value across product evolution
• Enterprise ABM and personalized video capabilities for account-based marketing

Cons:

• No public process transparency (timelines, revisions, workflow) slows vendor comparison
• Limited quantifiable metrics in public case studies make ROI justification harder
• Enterprise focus may deprioritize one-off startup projects during busy periods

Pricing: $5,000+ for 2D animation. $12,000-$30,000 typical range depending on complexity.

8. Yum Yum Videos

Best For: Companies needing multi-language voiceover and global accent capabilities with transparent pricing before sales conversations.

Miami HQ + Buenos Aires studio for cost optimization. 1,000+ videos since 2012 for Google, Amazon, Walmart. Instant video cost calculator for transparent estimates. 3 Telly Awards, Muse and NYX Awards.

Pros:

• Client videos supported $3.5M fundraising documented in testimonials
• Instant cost calculator provides estimates under 60 seconds without sales calls
• Unlimited script revisions on complex projects reduces messaging risk

Cons:

• $6,000-$15,000 per minute in mid-to-premium tier limits budget-conscious access
• 4-6 week standard timeline, rush increases cost significantly
• 15-person team limits concurrent large project capacity for enterprises

Pricing: $6,000-$15,000 per minute average. Single video: $6,000-$15,000. Bulk discounts available.

9. Wyzowl

Best For: SaaS companies needing predictable costs and timelines with unlimited revisions without scope creep risk.

4,000+ videos for 2,000+ companies since 2011. Pioneered fixed-price, unlimited revisions model in 2011. 20 videos monthly production limit ensures quality. Built proprietary project software used by 1,000+ agencies.

Pros:

• True unlimited revisions within project scope reduces client risk
• Fixed delivery dates at every production stage enable launch planning
• Subscription model from $2.6K/month for ongoing video needs

Cons:

• Standardized animation style prioritizes clarity over creative distinctiveness
• 6-week timeline longer than 2-4 week competitors for time-sensitive launches
• Structured pipeline limits experimental creative approaches for unique brands

Pricing: Explainer videos from $2,500. Demo videos from $2,000. Subscription: $2.6K/month+.

10. Vidico

Best For: Tech companies needing integrated video and ad creative services with content repurposing across channels.

"The creative production team for growing tech brands". Portfolio: Spotify, Square, Airtable, Zendesk, Klaviyo, Vimeo. 450+ projects, 3 billion+ views, 93%+ view rates. Full-stack creative: video, design, motion under one roof.

Pros:

• Bambee achieved 50% CPL reduction, Juni outperformed ads 75% in documented case studies
• Digital Ocean campaign delivered 3.7M+ views with 93% view rate
• Unused credit rolls over with no wasted budget in flexible model

Cons:

• $11,180-$17,980 for 90-second animation in premium tier limits early-stage access
• No public pricing requires VidiFit quiz qualification before quotes
• Currently booking for March indicates wait times during busy periods

Pricing: $11,180-$17,980 for 90s animation. $10,200-$12,460 for live-action. Simple videos from $3,000.

11. Demo Duck

Best For: Companies needing high-end custom animation with strategic storytelling willing to invest 10-12 weeks for premium results.

Chicago agency since 2011 serving Dropbox, Netflix, GEICO. 300+ clients including Rippling, Google, Meraki Go, GoFundMe. Mix of animation, live-action, screencasting across styles. Partnership model with deep client collaboration.

Pros:

• Fortune 500 portfolio demonstrates enterprise capability and complex project handling
• Strong project management with detailed upfront timelines and proactive delay communication
• Video series volume pricing reduces per-video costs for multi-video campaigns

Cons:

• 10-12 week production timeline including revisions limits urgent launch support
• $20,000-$25,000 animation range limits early-stage startup access
• Post-sign-off revisions incur additional costs requiring scope clarity upfront

Pricing: $20,000-$25,000 for animation. $35,000-$50,000+ for live-action. Minimum investment: $16,000.

12. Epipheo

Best For: Enterprise B2B companies needing funnel-stage specific video strategies mapped to awareness/consideration/conversion stages.

Industry pioneer since 2009, 5,000+ videos produced. "Before they were called Explainer Videos, people called them 'Epipheos'". Clients: Microsoft, Google, Cisco, Splunk, Okta, Illumio. Strategy-first approach mapping videos to buyer journey stages.

Pros:

• Fifth Third Bank generated 750+ qualified leads from video campaign
• Illumio achieved 4X social media impressions with strategic video deployment
• 6-8 week standard timeline with rush capabilities for urgent needs

Cons:

• Premium positioning "not the cheapest option" per reviews limits budget access
• Cost overruns on urgent projects without active management require oversight
• No public pricing slows budget-conscious buyer evaluation process

Pricing: $10,000-$15,000 per minute typical. $15,000-$20,000+ for complex projects. Minimum: $10,000+.

Summary Comparison Table

Upgrade your product storytelling with Everything Motion's proven B2B approach. Start your explainer video project today.

Why Everything Motion Dominates B2B Product Storytelling

SaaS buyers demand technical depth without sacrificing conversion focus. Everything Motion's 90% retention rate proves sustained partnership value across multiple projects and years.

Progcap's 12-video relationship demonstrates scalable quality delivery. Most agencies struggle to maintain consistency across campaigns. Everything Motion's repeat business pattern shows they understand brand evolution and can adapt while maintaining quality standards.

The integrated Design/Flow network eliminates vendor coordination overhead. A startup can launch with Everything Design for branding, Everything Flow for web development, and Everything Motion for video production. Shared brand guidelines and strategic context flow seamlessly between teams.

Their B2B portfolio (Zuora, TCS, Infosys, Boeing) validates complex product expertise. These aren't simple consumer apps. They're enterprise software platforms, fintech solutions, and logistics systems requiring deep technical understanding.

Strategic "communicate, influence, sell" positioning versus aesthetic-only competitors. The tagline signals business outcome focus. India-based cost structure delivers enterprise quality at startup budgets. Long-term retainer model (DWIH 2.5 years) enables brand evolution alignment as companies scale.

How We Evaluated the Best Explainer Video Companies

SaaS-specific production capabilities: Product demos, onboarding sequences, technical walkthroughs that handle API integrations and workflow visualizations.

Pricing transparency: Public pricing tiers versus contact-only models. Startups need budget clarity before sales conversations.

Client retention and repeat business: 90%+ retention indicates sustained value. One-off projects suggest transactional relationships.

Technical complexity handling: AI workflows, API integrations, enterprise software require specialized scriptwriters who understand technical concepts.

Production timeline flexibility: 2-3 week rush versus 10-12 week premium. Product launches have hard deadlines.

Revision policies: Unlimited versus limited rounds within scope. Messaging iteration is critical for technical products.

Post-delivery support: Distribution playbooks, strategy calls, optimization guidance extend value beyond video handoff.

Portfolio quality verification: Clutch reviews, case study metrics, documented results prove claims.

Value-to-cost ratio: Custom quality at $4K-$15K versus $20K-$50K premium tier. Budget constraints are real for startups.

Tradeoffs:Speed versus polish: 2-3 week agencies sacrifice custom illustration depth. Template versus custom: $2K-$5K templated faster but lacks brand differentiation. Boutique versus scale: 15-person teams ensure quality but limit concurrent capacity.

Research methodology:Analyzed 12 agencies across 650+ Clutch reviews. Verified pricing through client testimonials and agency disclosures. Evaluated portfolio technical depth for B2B SaaS complexity.

FAQs

What is an explainer video company?

Specialized agency producing 60-120 second product narrative videos. Services include scriptwriting, animation, voiceover, and conversion-focused storytelling. Everything Motion delivers B2B-specific storytelling with 90% retention.

How do I choose the right explainer video company?

Evaluate SaaS portfolio depth and technical product experience. Verify revision policies and timeline flexibility upfront. Everything Motion's client retention proves sustained partnership value across multiple campaigns.

Is Everything Motion better than Wyzowl?

Wyzowl offers fixed pricing, unlimited revisions, and subscription models starting at $2,500. Everything Motion provides 90% retention, integrated branding/web services, and B2B specialization. Choose Wyzowl for predictability, Everything Motion for partnership depth.

How does explainer video production relate to product marketing?

Videos increase landing page conversions 80%+ when strategically deployed. Map video length to funnel stage: 30s ads, 90s homepage, 2min sales. Everything Motion's "communicate, influence, sell" framework aligns production with outcomes.

If I'm successful with content marketing, should I invest in explainer videos?

85% of buyers are more likely to purchase after video. Videos reduce support tickets by clarifying onboarding sequences. Everything Motion's client retention demonstrates compounding video value across customer journey stages.

How quickly can I see results from explainer videos?

Homepage videos drive conversion lift within 2-4 weeks. Yans Media client achieved 10-15% order increase documented in case studies. Everything Motion's sales-focused approach accelerates buyer journey through technical clarity.

What's the difference between $5K and $20K explainer video tiers?

$4K-$8K: Custom 2D animation, standard revisions, 4-6 weeks. $10K-$15K: Complex motion graphics, strategic messaging, post-delivery support. $20K+: Premium illustration, live-action hybrid, 10-12 week storytelling process with extensive research phases.

What are the best alternatives to Demo Duck?

Demo Duck offers $16K minimum, 10-12 weeks, premium custom animation. Everything Motion provides B2B partnership focus, 90% retention, integrated services. Yans Media starts at $4,500 with USA/Europe cost optimization and reusable assets for future campaigns.