Meaning Behind Popular Indian Startup Names: Furlenco, Paytm, OYO, and More
The blog analyzes successful Indian startup brand names, discussing naming trends, creativity, and strategic elements. It provides examples and tips for founders to craft memorable, effective business names.
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It’s fascinating how Indian startups often have names that convey their core mission or service in a clear and catchy way. Each name encapsulates the essence of the brand, making it easy for customers to understand what the business is about.
Here’s a quick summary of each:
- Furlenco: A blend of "Furniture Lending Company," emphasizing their focus on furniture rental.
- Paytm: Stands for "Pay Through Mobile," highlighting its mobile payment capabilities.
- OYO: Means "On Your Own," suggesting independence in hotel booking.
- Zerodha: Combines "Zero" and "Rodha" (barrier), symbolizing an open and barrier-free investment approach.
- Zepto: Named after "zeptosecond," conveying speed and efficiency.
- Krutrim AI: Directly translates to "Artificial," reflecting its AI-driven services.
- ixigo: A playful take on exploration, "I explore, I go," aligning with its travel-centric platform.
These names not only reflect the brands' missions but also resonate well with their target audiences.
Akhilesh J
Akhilesh, a graphic designer, is passionate about creating captivating designs that inspire and resonate with people.