Website Redesign for UAE’s Cashless Payments Platform - PayBy

Website Design, Visual Design, Website Development
Client
Payby
Industry
astra tech
headqauters
DUBAI, UAE
Target Audience
b2b

INTERACTIve Design

INTERACTIve Design

INTERACTIve Design

Visual Design

Visual Design

BRAND
IDENTITY

Visual Design

Website design

Website design

Website design

RESEARCH INSIGHT
the words solid and studdy core are blue
RESEARCH INSIGHT
BRAND IDENTITY
a white circle on a blue background
BRAND IDENTITY
VISUAL
LANGUAGE
two square objects with a blue center and a yellow center
VISUAL
LANGUAGE
Positioning STRATEGY
a blue background with the words simple smart secure
Positioning STRATEGY
WEBSITE DESIGN
a smartphone with the text smart systems, secured right
WEBSITE DESIGN
OVERVIEW

Business Challenge

Botim, the voice calling and messaging app used extensively and exclusively in UAE was in the process of transforming into an Ultra app that brought convenience to its users fingertips.

The transformation called for a redesign of the website to introduce to their existing users as well as attract new users with the new categories. The wide range of offerings ranging from home services, government services, to the e-wallet and shopping services.

The website was required to appeal to a variety of audiences from blue-collar workers to gold-collar execs. To ensure the appeal, the teams concurred on utilizing and leveraging minimal visual design with persona imagery paired with interactions that create an engaging experience for the visitors.

Before
After

project approach

01

Contextual design decisions

With an updated brand identity and logo, Botim needed a cohesive and expandable design language application for the website.

02

Future proofing with scalability

The design-system built for the website ensured that not only content updates, but also addition of new pages is a seamless and hassle-free process for design and development.

03

System for responsive design

Design system that is built to be highly scalable and accommodate responsiveness without disrupting or omitting content. The grid foundation accelerated the development process for faster turnaround.

04

Interactivity for better engagement

The previous website was static with no element to engage the visitor. Leveraging the content, the design made conscious decision to include interactions that are informative and engaging.

Before
After

For Botim, our edge in B2B served a distinct perspective for a B2C website. Focusing on whats essential all while enhancing user engagement.

Before
After
Before
After
Before
After
Before
After

For Botim, our edge in B2B served a distinct perspective for a B2C website. Focusing on whats essential all while enhancing user engagement.

a man with a beard smiling at the camera

The team put in the effort to understand the offerings. The result was design that resonates with our clients and peers.

Amith Dayanandan
Founder & CEO

Backed by Process

We were backed by a meticulous process where we researched, got a deeper understanding of the industry and the company’s offerings, did the right benchmarking, put two and two together.

This process ensured that Fortuna Identity's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of  Fortuna Identity's mission in the import ecosystem.

a woman wearing glasses and smiling in front of an orange circle
The goal was clear for the project - prioritizing scalability above all else. We ensured that scalability aspect wasn’t restricting and built a system that has room to grow as the website progresses.
Sanjana Hanagodimath
PROJECT LEAD

Prenitha

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Swathi

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Misha

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Rajashri

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Sabareesh

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Kaif Sutar

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Burhan

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Jerry

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Jiyash A K

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Nanki

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