Strategically upgrading an Ed-Tech brand's website
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/6645e2fae9f42de45f4781c8_Positioning%20%26%20Messaging.webp)
Positioning
Positioning
Positioning
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/6645d2161ece10b3342d1300_Colour%20Palette%201.webp)
Colour
Colour
Colour
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/6645d216fb4873d0d2d1c9fe_Custom%20illustrations%201.webp)
illustrations
illustrations
illustrations
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/6645d2167c575c5d158b1e82_Iconography%201.webp)
ICONOGRAPHY
ICONOGRAPHY
ICONOGRAPHY
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/6645d2166a5df09a662d014c_Website%20Design%201.webp)
Website design
Website design
Website design
Accessible digital transformation
OneLern revolutionises education by reimagining textbooks and fostering personalised learning. Through cutting-edge technology, smart content, in-class and after-class solutions, OneLern enriches global learning experiences.
The core thought revolved around creating a strategy that communicated the benefits of digital transformation to all stakeholder groups.
![undefined](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/650c2a63ccb2203340a0592b_Group%20427321968.webp)
![undefined](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/650c2a63407c92874239fd3c_Group%20427321863.webp)
![a screen shot of a school website](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/650c2a63fc961030e342f69a_Group%20427321970.webp)
![a web page for a new age robotics education system](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/650c2a63c8cf63f30e9ea93d_Group%20427321969.webp)
Why the new brand
Clear Value Proposition
We needed to craft a strategy to drive our stakeholder specific value propositions
Strong Online Presence
A strong online presence was required to engage the top brass of management in schools
Onboarding Platform
We needed a platform where all stakeholders could access demos and be digitally onboarded
Showcase Expertise
We needed to showcase our expertise and our capability to transform schools with digital infrastructure
OneLern now has a strong website that effectively communicates with each of its stakeholder groups.
![a man with grey hair and a mustache](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/654c758e1841ad95cb7e8d56_image%207.webp)
![a little girl sitting on the floor holding a tablet](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/65422c3284e4059b9b2eb8f9_4470266%201.webp)
Backed by Process
We started by delving deep into the brief to understand OneLern’s requirements thoroughly. Our meticulous exploration of the competitive landscape uncovered invaluable insights and unique opportunities.
Our deep research process helped us create a brand identity, website and print assets that were not only aesthetically pleasing, but spoke to core needs and emotions of Ximkart's customers.
Collaboration lies at the core of our approach. We engaged in intensive workshops with the client leadership team to fuse their vision with our expertise. Internally, our team came together to brainstorm and explore innovative ideas. This approach helped us craft an idea solution for OneLern to tackle to world of digital transformation in schools!
![a person sitting at a desk writing on sticky notes](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/654c77988ca8ad83bc452057_Mask%20group.webp)
![a man with glasses sitting in front of a computer screen](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/654c779843ad27f7b15bed4a_Mask%20group-2.webp)
![a man with a beard and glasses on an orange background](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/65134ea728963bb01f441e95_Akhilesh%20ed%20colour%201.webp)
PROJECT LEAD