Strategically upgrading an Ed-Tech brand's website
Strategic communication for an Ed-Tech brand
Renewed Brand Messaging, Positioning, Illustrations & Web Design
Accessible digital transformation
OneLern revolutionises education by reimagining textbooks and fostering personalised learning. Through cutting-edge technology, smart content, in-class and after-class solutions, OneLern enriches global learning experiences.
The core thought revolved around creating a strategy that communicated the benefits of digital transformation to all stakeholder groups.
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Why the new brand
Clear Value Proposition
We needed to craft a strategy to drive our stakeholder specific value propositions
Strong Online Presence
A strong online presence was required to engage the top brass of management in schools
Onboarding Platform
We needed a platform where all stakeholders could access demos and be digitally onboarded
Showcase Expertise
We needed to showcase our expertise and our capability to transform schools with digital infrastructure
OneLern now has a strong website that effectively communicates with each of its stakeholder groups.
Brand Identity
OneLern's positioning statement, "The future is here. Embrace it now!", captures the brand's commitment to revolutionising education in the digital age.
visual language
The visual language uses a colour palette derived from the four main colours in logo. Smooth gradients, and curved edges make it look modern.
The illustration style is unique and utilises different characters (derived from the stakeholder groups) to aid stakeholder specific messaging.
website design
The homepage flow was carefully crafted to cater to the unique needs of each stakeholder group, effectively communicating the specific benefits that the platform offered to them.
Furthermore, pages were specifically designed to feature demos and showcase capabilities.
Lottie animations
Animations that showcase what students and teachers are doing in the classroom, bring the illustrations to life and engages users.
Backed by Process
We started by delving deep into the brief to understand OneLern’s requirements thoroughly. Our meticulous exploration of the competitive landscape uncovered invaluable insights and unique opportunities.
Our deep research process helped us create a brand identity, website and print assets that were not only aesthetically pleasing, but spoke to core needs and emotions of Ximkart's customers.
Collaboration lies at the core of our approach. We engaged in intensive workshops with the client leadership team to fuse their vision with our expertise. Internally, our team came together to brainstorm and explore innovative ideas. This approach helped us craft an idea solution for OneLern to tackle to world of digital transformation in schools!
