How to attract talent with well designed career page?
Have you ever thought about the importance of a career page on a company's website? It's not just a place to list job openings; it's an opportunity to showcase what it's like to be a part of that company.
Best career page examples + all the details
Rippling have one the best career page where the brand clearly tell a complete story of life at rippling and culture they have build. That is what a career page design do exactly.
What is the importance of a career page on a company's website?
It's not just a place to list job openings; it's an opportunity to showcase what it's like to be a part of that company. Imagine it as a window into the company's work culture, where you can get a feel for what it's really like to work there and be a valued member of the team.
A career page goes beyond a simple job description and mundane tasks. It's about finding individuals who understand and resonate with the company's brand, values, and the impact it strives to make. It's a chance to demonstrate the amazing things the company does for its employees, the opportunities it offers, and the reasons why people love being a part of it.
Moreover, the career page isn't just for job seekers. It's also a great resource for clients and potential investors who want to learn more about the company. Clients are interested in seeing how the company treats its employees, as it reflects its overall behavior and values. Investors, on the other hand, want to see the kind of talented individuals working at the company, as well as the company's attitude towards its employees, culture, and hiring practices.
If you look at the BCG career page below, you can see the menu listing - life at BCG, Early Careers, Teams, Interviewing, Search Jobs, Location and Events. They are clearly laying out it all there. We will be looking at Miro's career page also in detail, its done really well as well.
What does a candidate looks for in a career page of a B2B Website?
Company values and mission
Employees are naturally attracted to companies with strong values and a clear sense of purpose. When job seekers evaluate potential employers, they want to understand the company's culture and determine if it aligns with their own values and beliefs. A workplace that values diversity, promotes a positive and supportive environment, and emphasizes inclusivity is particularly appealing.
Career growth opportunities
Professionals seek employment opportunities that offer continuous skill development and career advancement. They evaluate companies based on their potential for long-term growth and how well they align with their aspirations. Candidates are drawn to organizations that value hard work, dedication, and provide clear paths for promotion and upward mobility within the company.
Competitive compensation and benefits
Competitive compensation and benefits are important for attracting better talent because they signal to potential employees that the company values their work and is willing to invest in their success. When employees feel valued and appreciated, they are more likely to be engaged in their work and to stay with the company for the long term. Also it serves as a tangible indicator of the value the organization places on its employees.
Why people look for competitive compensation before joining a company?First, salary is often a major factor in determining how much money an employee can bring home each month.Second, benefits can offer employees peace of mind and financial security. For example, health insurance can help employees pay for medical expenses, and retirement plans can help them save for their future.Finally, candidates want assurance that their skills and contributions will be appropriately rewarded.
Work-life balance
https://openup.com/blog/work-life-balance-changing-trends-and-risks/
Many employees value maintaining a healthy balance between their professional and personal lives.
Maintaining a healthy balance between professional and personal lives has become increasingly important for employees. The boundaries between work and personal life have become blurred, with technology enabling constant connectivity and a 24/7 work culture. As a result, employees often struggle to find time for family, hobbies, self-care, and other personal commitments.
Trust and transparency
Candidates want to join companies they can trust. Trust fosters a positive work environment, open communication, and strong employee engagement. Transparency ensures that job seekers have a clear understanding of the company's operations, policies, and decision-making processes. It builds credibility and demonstrates that the company is committed to fairness, honesty, and ethical practices. They want to know how the company operates, its vision and goals, and the opportunities available. Transparency helps them assess if the company's values and practices align with their own.
Communication and collaboration:
Candidates seek out companies that prioritize collaboration and communication because it promotes productivity, stimulates innovation, improves the work environment, and ultimately drives success.
How can you design your website career page?
Showcase your company culture, values and goals
- Vision and mission: Clearly communicate the company's purpose and goals to attract candidates who align with the organization's values and aspirations.
- Collaboration and communication: Highlight how teams collaborate and communicate, fostering a supportive work environment that values teamwork and open lines of communication.
- Trust and transparency: Showcase the company's commitment to trust and transparency, creating a culture where employees feel valued, respected, and heard.
- Initiatives: Share specific initiatives that demonstrate the company's investment in employee well-being, professional growth, diversity and inclusion, and social impact.
- Business and goals: Provide insights into your business, the problem you’re solving, and the kind of people you’re seeking to help us achieve the goals. Highlight what sets you apart from other companies and emphasize the meaningfulness of your work.
These elements on a career page help potential candidates understand the company's culture, values, and work experience, attracting individuals who are not only looking for a job but are eager to join an organization that aligns with their aspirations and offers a positive work environment.
Sympa, an innovative HR software company, values transparency, accountability, and fosters a strong company culture. Their career page provides valuable insights into their culture and is a great resource for potential employees.
One standout feature is the downloadable company culture code, which outlines Sympa's values, purpose, vision, and mission. This code gives candidates a clear understanding of the company's direction and aspirations, helping them align their own goals with Sympa's values.
Additionally, Sympa's career page showcases their environmental policy, highlighting their commitment to sustainability. This policy explains how the company integrates environmental goals throughout its operations and encourages candidates to contribute to these efforts, emphasizing their dedication to creating a greener future.
Another notable aspect is the inclusion of a whistleblowing channel link, which demonstrates Sympa's commitment to transparency and accountability. This channel provides a platform for employees to report any unethical behavior or misconduct they observe, ensuring a safe and respectful work environment.
Overall, exploring Sympa's career page offers a glimpse into their positive work culture, values, and policies. It's an excellent resource for potential employees who are seeking a company with a strong sense of purpose, transparency, and a commitment to environmental sustainability.
Netflix's career page serves as a remarkable example of how a company can effectively showcase transparency regarding its work culture, values, and behaviors. Despite its minimalistic design and concise content, the page delivers a compelling and engaging narrative. Readers can gain a clear understanding of the valued behaviors and the type of candidates Netflix seeks.
One notable aspect is Netflix's emphasis on the concept of a Dream Team. By drawing parallels to a professional sports team rather than a family, Netflix sets the tone for its work environment. The company values individuals who push themselves to be the best possible teammates, genuinely care about their team, and recognize that their tenure may not be indefinite. This statement provides valuable insight into the kind of people who thrive within the organization and the qualities they seek in potential hires.
Netflix's transparent approach allows candidates to align themselves with the company's unique culture and expectations. Despite the minimal visual elements, the page effectively communicates the company's commitment to fostering a high-performing team driven by excellence and collaboration.
Overall, Netflix's career page is truly impressive when it comes to transparency and showcasing company values. It shows us how a concise and powerful message can effectively communicate the work culture, values, and desired qualities of a company in a way that's engaging and informative.
Talk about the benefits you provide in the career page
When it comes to attracting top talent, showcasing the compensation and benefits you offer on your company's website career page can make a significant impact. It helps build your employer brand by demonstrating that you value and invest in your employees' well-being. This sends a positive message about your company culture and can set you apart as a desirable employer. In a competitive job market, highlighting competitive compensation and benefits gives potential candidates a compelling reason to choose your company over others.
To effectively communicate the benefits you provide, consider these approaches:
- Clearly outline your compensation structure: Break down the different components of compensation, such as base salary, bonuses, commissions, and any unique incentives or profit-sharing programs you offer. By explaining how performance is rewarded, candidates can see the direct correlation between their efforts and their potential earnings.
- Detail your comprehensive benefits packages: Highlight the range of benefits you provide, including healthcare coverage, retirement plans, and insurance options. Additionally, emphasize any standout perks, such as wellness programs, professional development opportunities, or employee assistance programs. Showcasing these benefits demonstrates your commitment to supporting your employees' overall well-being.
- Showcase work-life balance initiatives: Share information about your flexible work arrangements, remote work options, and policies that promote work-life balance. Let potential candidates know that you understand the importance of maintaining a healthy equilibrium between work and personal life. Highlight any specific programs or resources that contribute to a supportive and inclusive work environment.
Shipwell, a fast-growing startup revolutionizing the supply chain industry with its cloud-based transport management system, understands the significance of work-life balance. They strive to create an environment that supports personal and professional growth, fostering a fulfilling career. Shipwell's career page clearly communicates their purpose of building the future of logistics and transforming the supply chain industry.
Recognizing that a well-rounded life positively impacts employee well-being and performance, Shipwell goes the extra mile by offering benefits like parental leave, flexible time off, and remote work options. These employee-centric benefits align with the evolving needs of today's workforce, catering to the growing demand for flexible work arrangements and prioritizing mental wellness.
Shipwell's focus on work-life balance not only demonstrates their understanding of the challenges employees face in today's demanding work culture but also positions them as an attractive employer for top talent. By prioritizing the holistic well-being of their team, Shipwell creates an environment where individuals can thrive both personally and professionally, resulting in increased engagement and productivity.
In summary, Shipwell's career page showcases their commitment to fostering a healthy work-life balance and acknowledges the influence of personal life on job satisfaction. With tailored resources and benefits that address employee needs, Shipwell stands out as a forward-thinking company that values the well-being of its team members.
Highlight Employee Profiles and testimonials
Additionally, individuals actively seek out companies that prioritize skill development through training programs, mentorship opportunities, and resources for expanding their knowledge base. By highlighting career and growth opportunities on their website, companies can attract ambitious candidates who are motivated to advance professionally and contribute to the organization's success. Sharing success stories of employees who have experienced significant growth within the company inspires potential candidates and encourages them to envision their own career trajectory within the organization.
Incorporating these strategies into their websites allows companies to attract top talent by aligning with the aspirations of ambitious professionals and demonstrating a commitment to employee development. This proactive approach provides a competitive advantage in today's talent-driven market, attracting and retaining high-performing individuals.
Showcase awards which are relevant for career page
Aim for ease-to-navigate career page
Having a user-friendly career page is super important in attracting talent. It's all about making things easy for potential employees to find what they're looking for. When the information is organized logically and intuitively, job seekers can quickly spot job listings, learn about the company culture, benefits, and find clear application instructions. You need to save candidates time and effort so they can easily determine if they're a great fit for your company!
The main goal is to get qualified candidates excited about joining and applying for open positions. That's why you need a clear call to action. Have big, eye-catching "Apply Now" or "Submit Your Application" button that grabs attention and encourages candidates to take the next step. Make sure it's visually appealing, easy to find, and placed in a strategic spot on the page to catch the interest.
Furthermore, showcase the application process on your career page. By providing clear instructions on what documents are needed, application deadlines, and any specific guidelines, you will simplify the process for potential employees. When candidates have a solid understanding of what's expected and how to apply, they're more likely to complete the application accurately and on time. It's all about creating a smooth and hassle-free experience for your potential employees.
Customer.io is a versatile marketing automobile tool that helps marketers to take an idea and turn it into a powerful automated marketing campaign.
It's a single pager career page covers all the important aspects candidates should know about working with them. They've done an excellent job showcasing their culture, values, and team. Plus, they've even included a cool world map visual to show where their teams are located worldwide. It's so neat!
What I really appreciate is how they've presented the benefits in a clean and clear way. You can easily understand what they offer to their employees. They've also taken the time to outline their standard and engineer hiring processes, making it transparent and straightforward for potential candidates. It's always helpful to know what to expect.
And let's not forget the employee testimonials they've showcased. It's fantastic to hear directly from the people who are already part of the team. Their experiences and feedback give you a real sense of what it's like to work at Customer.io.
The overall design of their career page is clean, simple, and super easy to navigate. You can find everything you need without any hassle. Now, it's worth noting that not all career pages have to be single pagers. The key is to have a proper architecture and hierarchy of visuals and content. If there are multiple sub-pages within a career section, they should be easily accessible and organized in a way that makes sense. Clear copy and seamless navigation between different pages and sub-pages are essential for a user-friendly experience.
Engaging visuals, imagery and storytelling on career page
Storytelling on Career Page
Engaging visuals and storytelling on a website can significantly help attract better talent in several ways. First, visual elements such as images and videos create an immediate and visually appealing impact, capturing the attention of potential candidates. These visuals can showcase the company's culture, workplace environment, and the people who work there, giving candidates a glimpse into what it would be like to be part of the team.
Compelling narratives, on the other hand, have the power to resonate with candidates on a deeper level. By sharing stories about the company's mission, values, and the impact they make, it creates an emotional connection and fosters a sense of purpose. When candidates can relate to the company's story and feel inspired by its vision, they are more likely to be attracted to the organization and motivated to join the team.
This help the website to stand out and leave a lasting positive impression on candidates, making them more likely to remember the company and consider it as a top choice for their career. Ultimately, this approach enhances the company's employer brand, positioning it as an attractive and desirable place to work, and increasing the likelihood of attracting better talent.
Keep your career’s page up to date - Make sure that the information on your website career page is current. If you have recently made changes to your compensation or benefits package, be sure to update the information on your website.
Spotify's career page? It's seriously awesome!
Not only does it have a cool look and feel, but it also does a fantastic job of showcasing their culture, values, and overall vibe as a company. When you land on the page, you're greeted with their vibrant brand colors, eye-catching imagery, and interactive animations. It really gives off that young, new-age organization vibe, while still maintaining a sense of maturity.
One of the things I love about their career page is the hero section. They cleverly display pop-ups of various job openings, and when you click on one that catches your eye, it takes you straight to the application page. It's super convenient and user-friendly. Plus, the way they've structured the information on the entire page is really well thought out. They offer three ways to explore job openings right from the hero section: you can click "Explore all jobs," search for specific positions, or use the floating pop-ups.
Oh, and there's this catchy phrase, "One band, no solo artists," that takes you to their manifesto page. It's all about their overall brand mission, vision, and goals. I love how they tie in the section headers and copy across the website to what they do and the industry they belong to.
What really sets Spotify's career page apart is how they take you behind the scenes of their hiring process. Just click on the "How we hire" button above the footer, and they'll walk you through their recruitment process. It's informative and gives you a glimpse into what it's like to be part of their team.
Oh, and don't worry about missing out if you're browsing on your phone. The mobile version of the website is just as impressive as the desktop version, ensuring a seamless experience across devices.
Honestly, Spotify's career page is hands down one of the best I've ever seen. It's a true reflection of who they are as a company, what they aspire to be, and the kind of talent they're seeking. Finding information is a breeze, and the content is presented in a fun and engaging way. Overall, the page offers a phenomenal experience with its compelling narrative.
How to design navigation on career page?
Considering the target audience of the career page is completely different its better to build a different navigation for the career page. In the below example we can see how innocent brand have created their career page. We saw the same patter for BCG.
How to showcase your current team, alumni and culture on the career page design?
Build a screen responsive career page
A responsive career page is essential because it allows candidates to access it seamlessly from any device they prefer. Regardless of whether they're using a desktop, laptop, tablet, or smartphone, a responsive design ensures inclusivity by adapting to different screen sizes and resolutions. This means that candidates can conveniently explore your page without any barriers or limitations. When candidates visit your career page, they expect a smooth and user-friendly experience, and the experience should be uniform across screens/devices.
Mobile devices play a significant role in the job search process, with many candidates preferring to browse and apply for jobs using their smartphones or tablets. By having a screen-responsive career page, you capture the attention of this mobile-savvy talent pool and ensure that they can easily engage with your opportunities. This accessibility allows you to reach a wider audience and attract top talent who are actively employed or frequently on the go.
Beyond convenience and usability, a well-designed and responsive career page also has a positive impact on your employer brand. It showcases your company's technological savvy, up-to-date approach, and commitment to delivering an excellent user experience. By investing in a responsive design, you convey professionalism, attention to detail.
And here's a bonus benefit: responsive design actually helps with your search engine optimization (SEO) efforts. Search engines like Google prioritize mobile-friendly websites in their rankings. By having a responsive career page, you improve your chances of appearing higher in search results.
Conclusion - How to design the best career page for your company?
Career pages are major opportunities to create, share, observe, learn, experience and connect. It’s your chance to highlight your team, your beliefs and what you’re working together to achieve.
When designing your own page, keep in mind that people remain attached to experiences that are engaging, unique and memorable. That said, you don’t need a big budget, amazing design or coding skills to create this type of experience.
This article gives you a detailed information about the key questions a B2B career page should answer. The focus will be on providing insights into the growth stage of a company, defining success for roles, available resources, drivers of growth, immediate problems to be solved, and the upper ceiling for roles.
Navigating Your Career Path in B2B: Essential Insights for Your Journey
Navigating a career in the B2B sector can be both exciting and daunting. The right information can make all the difference in choosing a role that aligns with your skills and aspirations. A well-designed B2B career page should provide key insights that guide potential candidates through the complexities of their career journey.
In this section, we explore six essential questions that a B2B career page should answer.
1. Understanding the Growth Stage
Growth stages in a product company are pivotal in shaping your career trajectory. These stages include product-market fit, early scale, and mature stage growth. For early growth hires, the post-product market fit stage is particularly rewarding. Here, you have the opportunity to innovate from scratch, learning and compounding skills at a rapid pace. A career page should clearly define the company's current stage and what it means for potential hires.
2. Defining Success in a Role
Clarity on what success looks like in a role is crucial. While recruiters might offer a rosy picture, it’s the future reporting manager's perspective that matters. A B2B career page should outline the expectations for the role, ideally providing a concrete 30-60-90-day plan to help candidates gauge the role's scope and their potential impact.
3. Resources Available for Growth
Understanding the resources available reveals much about a company's commitment to growth. It's essential to know the level of capital, human resources, organizational alignment, and decision-making agility you'll have. A comprehensive career page should detail the team structure and the resources that will be at your disposal.
4. Current Drivers of Growth
A deep dive into what's currently driving the company's growth can offer insights into the business model and market effectiveness. Whether it's customer acquisition strategies or retention-driven growth, a career page should provide data-backed insights into these growth levers, helping candidates understand where they can contribute most effectively.
5. Immediate Challenges and Opportunities
Understanding the immediate problems or opportunities that need addressing can help candidates assess how they can achieve quick wins and build credibility. The career page should articulate these short-term goals, providing a glimpse into the immediate challenges and opportunities within the role.
6. Long-Term Prospects and Career Ceiling
Finally, understanding the long-term potential and career ceiling within a role is crucial for career planning. While this might be less relevant in pre-product market fit companies, it’s critical in more established organizations. The career page should address potential growth paths and development opportunities within the company.
A B2B career page is more than just a list of job openings
It's a window into the company's soul, offering critical insights into growth stages, role expectations, resources, growth drivers, immediate challenges, and long-term prospects. By providing these key pieces of information, companies can attract the right talent - professionals who are not just looking for a job, but a role where they can thrive and grow.
This format aims to provide a comprehensive view of what a B2B career page should entail, helping candidates make informed decisions about their career paths.
