A brand manifesto is a declaration of your company’s mission, values, and vision – essentially, why you exist and what you stand for. Writing one involves articulating your purpose and the change you want to make in the world in an inspiring, authentic way. For a startup, a manifesto is valuable because it guides internal culture and attracts like-minded customers or partners. To create one, start with your core beliefs: for example, a fintech startup might proclaim its mission to “democratize finance for the underbanked.” Use passionate, clear language (avoid corporate jargon) and speak to the heart. A strong manifesto explains why you do what you do, not just what you do – it taps into emotions and ideals. This can set your young brand apart by giving it a relatable personality and sense of purpose beyond the product. Example: Patagonia’s manifesto about conserving the environment isn’t about clothing at all – it’s about a cause, which inspires loyalty. Similarly, a startup manifesto that says, “We believe time is our most precious resource, and our app exists to give people that time back,” tells a meaningful story. Overall, a compelling manifesto rallies employees and customers around a common vision, making your brand more than just a business – it becomes a movement people want to support.
