Website Redesign for UAE’s Ultra App - Botim

Website Design, Visual Design, Website Development

Client
Botim
Industry
astra tech
Headquarters
DUBAI, UAE
Target Audience
D2C
a man holding a smart phone in his hands
a group of people with cell phones in their hands

Visual Design

Visual Design

BRAND
IDENTITY

Visual Design

a couple of people that are looking at a cell phone
a tablet and a phone showing the home page of a website

INTERACTIve Design

INTERACTIve Design

INTERACTIve Design

a cell phone with the botim app on it
a computer screen with a picture of people on it

Website design

Website design

Website design

RESEARCH INSIGHT
the words solid and studdy core are blue
RESEARCH INSIGHT
BRAND IDENTITY
a white circle on a blue background
BRAND IDENTITY
VISUAL
LANGUAGE
two square objects with a blue center and a yellow center
VISUAL
LANGUAGE
Positioning STRATEGY
a blue background with the words simple smart secure
Positioning STRATEGY
WEBSITE DESIGN
a smartphone with the text smart systems, secured right
WEBSITE DESIGN
OVERVIEW

Business Challenge

Botim, the voice calling and messaging app used extensively and exclusively in UAE was in the process of transforming into an Ultra app that brought convenience to its users fingertips.

The transformation called for a redesign of the website to introduce to their existing users as well as attract new users with the new categories. The wide range of offerings ranging from home services, government services, to the e-wallet and shopping services.

The website was required to appeal to a variety of audiences from blue-collar workers to gold-collar execs. To ensure the appeal, the teams concurred on utilizing and leveraging minimal visual design with persona imagery paired with interactions that create an engaging experience for the visitors.

Ximkart stands for
Connectivity
Global Reach
Seamless Solutions
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a computer screen with a cell phone on it
Before
After
WHy the redesign
01

Updated Brand Identity

With an updated brand identity and logo, Botim needed a cohesive and expandable design language application for the website.

02

Introduction of new categories

Botim was transforming from a voice-calling and messaging app of the EMEA region to an Ultra app that unified multiple services and categories.

03

Interactive visual design

A transformation into an Ultra app meant the website had to have high levels of engagement for the visitors yet keeping the design minimal and light.

04

Resonating with the target user base

The website also needed to resonate with the ICP helping them envision using the app on a day-to-day basis for an end-to-end experience.

a group of people standing next to each other
a cell phone sitting next to an iphone

The design of the website as a whole pivoted between three aspects-- minimal design, scenario building with user persona imagery and on-scroll interactions.

a couple of people that are looking at a cell phone
a brochure with a picture of a woman holding a cell phone
a brochure with a picture of a man talking on a cell phone
a screen shot of a cell phone and a website page
a couple of people that are looking at a cell phone
a screen shot of a web page with a phone and other items
a cell phone with the text experience the all new bottom
a computer screen with a description of the website

For Botim, our edge in B2B served a distinct perspective for a B2C website. Focusing on whats essential all while enhancing user engagement.

a man holding a cell phone next to another man
a man and woman looking at a cell phone
a woman holding a cell phone with the text welcome to both stores the ultimate online
a screenshot of a web page with a blue background
a cell phone with a picture of a man on it
a man and woman looking at a cell phone
a phone with the text experience the all new botin
a man with a beard smiling at the camera

The team put in the effort to understand the offerings. The result was design that resonates with our clients and peers.

Amith Dayanandan
Founder & CEO

Backed by Process

We were backed by a meticulous process where we researched, got a deeper understanding of the industry and the company’s offerings, did the right benchmarking, put two and two together.

This process ensured that Fortuna Identity's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of  Fortuna Identity's mission in the import ecosystem.

a woman wearing glasses and smiling in front of an orange circle
The accomplishment for the team at Everything.Design was to conceptualize, design and develop a website in an -unforgiving- timeline. Tapping into our B2B expertise led by logic and reasoning, we built a clean and engaging experience on the D2C website.
Sanjana Hanagodimath
PROJECT LEAD
a computer screen with a web page on it