What we shipped, started, and explored. Or rather, everything we can talk about as of today. A short log of the work moving through the studio. Written for anyone curious about how a B2B branding agency actually spends its weeks.
Full rebrand for an M&A advisory firm for builders.
Positioning, logo, and full brand identity and website for APTA Advisors, a Bangalore-based mid-market M&A and capital-raising firm specialising in tech and manufacturing deals.
A really nice client to work with.In this
issue.
A month in thirty lines. Featured engagements get the room they need on the pages that follow. Retainers and returning clients are also listed.
A new monthly
habit.
A year of being ambitious. Very ambitious.
This is the first edition of What's Happening, a monthly log of what's actually moving through the studio. Films in edit. Identities in review. Websites the day before they go live, and the week after. No marketing varnish. Just a record of the month.
April was the first month we drew a line around. Thirty entries made the cut. Three websites and a brand went live. Five films wrapped. A clutch of new engagements kicked off.
A plain list. What shipped, what's still in progress, who's leading some of these engagements.
No case-study polish. The case studies live on the website. These are field notes.
April, by the numbers.
What happened
in April.
Each one notes the engagement type and where the work currently stands.
Project film with testimonial for the rebranded BFSI-AI company, Vecton.
Vecton's full brand refresh — production-ready AI solutions for banking, financial services and insurance — is now live. April was the month we started cutting the project film, anchored by a founder testimonial that walks through the whole transformation.
Film in edit through May. Site at vecton.ai.
Full rebrand for a mid-market M&A advisory firm, APTA Advisors.
APTA Advisors is a Bangalore-based M&A and capital-raising firm specialising in tech and manufacturing transactions. We're covering positioning, logo, and full brand identity. The goal is a mark that holds its own against the US and European boutiques APTA's clients sit across the table from.
Identity system in client review through April. Extension and collateral begin in May.
Brand work,
mid-stride.
Branding and website for the financial services brand, PrimeWealth.
PrimeWealth is a personal financial planning and investment advisory firm. We're rebuilding the brand and website around a single message that runs through every page. Advice shaped by alignment, not transaction. Editorial layout, slower typography, no stock-photography clichés.
Another great client to work with. A little delayed, but the project came out well.
A FinTech consolidation. Three brands becoming one.
Three entities operating inside the same financial-services group are merging into a single, unified brand for NRIs and global users sending money home. April was the visual-approach stage. A presentation that lays out the design direction, before any system is built.
Reports and
films, shipping.
An AI Report landing page for one of India's oldest VC firms, Z47.
Working with Z47 (formerly Matrix Partners India) to design and develop a dedicated landing page for The India AI Report, a piece of original research aimed at founders, LPs, and the broader ecosystem. The page treats the report itself as the protagonist rather than a download CTA.
Design through April. Build and launch through May. This is turning into a great partnership.
Case-study film for a cybersecurity rebrand, Lumora Security.
Lumora Security, formerly Channel Next, is a Dubai-based managed security services provider. We completed the full rebrand earlier this year. April closed with the launch of an internal case-study film walking through the whole process, from strategy through to the new identity going live at lumorasecurity.com.
A great win for Sanjana and team.
…the launches,
quietly arriving.
Website launch and brand refresh for a leading cybersecurity brand, SISA.
SISA's complete rebrand and migration from sisainfosec.com to sisa.ai went live. New positioning, new identity, and a full Webflow build.
Live at sisa.ai. Another win for Sanjana in the cybersecurity space — and a great partnership with Aparna and Venu on the client side. They took the bold ideas forward.
Design for the listed analytics company, Fractal
April was the kickoff month with Fractal Analytics.
Films delivered,
final builds.
Four ad films for the subscription software platform, Zuora.
Four ad films completed in April for Zuora, the subscription management platform. They're awaiting release. Part of a running engagement with their marketing team.
Release window TBD. Another set of films — "damn, we could do produce such high quality work" moment.
Brand identity and website for the legal tech platform, Lexrio.
Lexrio is the only case-management platform built exclusively for Washington workers'-comp plaintiff attorneys. Brand strategy, identity, brand extension, and website. April was the final build month.
Site goes live in early May. Lives at lexrio.com.
Referred to us by good friends at Focus Lab — a global B2B brand agency.
…nearly out
the door.
Two websites in their final lap. One goes live in May; one already has.
An experiential website for the defence startup, Armory.
Armory's full website revamp went into final build through April. A one-of-its-kind narrative for a defence-tech brand.
Launch follows in early May. Lives at armory.in. A new benchmark for the whole industry — such a huge win.
Website design and development for the biopharma strategy partner, Prescient.
Long-standing client. Prescient partners with leading biopharma companies on asset and portfolio-level strategy across the life cycle. April closed with the website design and development complete.
Live at prescienthg.com.
More websites,
going live.
Website design and development for the Asia market-entry platform, Opptra.
Opptra is a 360-degree go-to-market solution helping consumer brands launch and scale into Asia's 2.5 billion-consumer markets. April closed with the website design and development complete.
Website launch for the AI workforce platform, Prismforce.
Prismforce builds AI-augmented systems to assess, develop, and deploy talent. Their promise: AI will transform work; they'll transform your workforce. Design, development, and launch closed out in April.
A multi-discipline
engagement.
Retainers,
return visits.
Continuing partnerships and one returning client. Less to announce. More to keep building.
Naming & brand for a career intelligence platform.
Marketing retainer for the real-estate brand, SRKP.
Continued marketing support for the grid-equipment manufacturer, Ayr Energy.
More support,
more returns.
Marketing support for the P&C insurance specialists, ValueMomentum.
Company deck for Vecton — they came back.
New website for SecureCo.
Website project for the logistics-tech company, Mojro.
Website for the early-stage VC firm, Beenext.
Stories told
at 24 frames.
Four engagements out of motion practice. Two new, one repeat, one in collaboration with a friend agency.
Brand film for the AI infrastructure company, Spacture AI.
Explainer video for the global payments platform, Tazapay.
Ongoing animated video work for the dairy brand, Akshayakalpa.
Peak Pause — a major stop motion film, with friends at Non Zero.
Brand film shoot for H2Loop.
The brands
behind the work.
Many engagements. New brands, returning clients, projects still under wraps.
A new
engagement.
Brand and website for the next-generation AI infrastructure company, Kandou.
Switzerland-based semiconductor company designing chip-to-chip interconnects for data centers and AI infrastructure. Fresh off a $225M Series A.
The engagement covers positioning, messaging, 3D, and website design + development. April was day one.
Referred to us by Hemanth, Founder of Turno.
First sprint runs through May. Visible work later in the quarter.
That was April. Revenue was good too.
Thirty engagements across seventeen sectors. Four websites went live. Five films wrapped. A dozen others stayed in motion. One company came back for a third project in the same quarter.
And honestly, more than thirty. There's a stack of Quickbyte videos in the film room with Aditi and Yugan, a fresh round of Field Notes, and Zakia's Work Around Work series shooting alongside everything else. Catalogued for next issue.
We'll catch you up on the rest as it ships.
Soon. We're not sure when.
Lexrio and Armory go live in May. Zuora's films get released. Vecton's project film hits the cutting board. And Fractal's AI platform takes shape on paper. Also just signed up the second Nuclear Energy project. If you'd like the next dispatch in your inbox, drop us a line.