Our best project is the project we haven't even worked on yet.
A month of things going live. Armory, Turno, Lexrio, the Z47 report, four Zuora films. And a longer line forming at the door — a buyer who'd rather work with us than walk, a logistics tech platform just kicking off, and a studio that finally started celebrating its own wins.
The defence brand Armory went live — and grew a fan club of its own.
A one-of-its-kind experiential website for a defence-tech startup. The client loved it. The public loved it more.
In this
issue.
A bigger month than the last. Launches first, then the new work and the work mid-build. Retainers, returning clients and June go-lives are listed for the record. A studio note closes it out.
The month
things shipped.
Last issue was a list of promises. This one is a list of launches.
Most of what was "in final build" in April is now live. Armory shipped, and somehow grew a fan club. Turno's home page went up with real business value behind it. Lexrio launched and kept a referral's reputation intact. The Z47 report is out. Four Zuora films are out. Akshayakalpa's animated film is out.
And then the part the theme is about. The best work this month wasn't only the work that shipped. It was the work walking in — GSIS on their 50th anniversary, a heavy-machinery brand, a remittance identity, a second nuclear project we can't name yet, and a logistics platform that just kicked off.
The same plain log. What went live, what's mid-build, who came back.
New this issue: a studio note. We merged Everything Motion and Everything Film into one division, and we finally started celebrating our wins in the office.
May, by the numbers.
The launches,
finally live.
Three of April's final-build projects crossed the line. Each one notes the engagement type and where it now stands.
The experiential website for the defence startup, Armory, went live.
A one-of-its-kind narrative for a defence-tech brand, led by Nanki and Tanmaya. It picked up a fan club of its own — the client loved it, the public loved it even more.
Visit armory.in →The home page for the battery intelligence company, Turno, went live.
Turno is a Stellaris-funded battery intelligence startup for the commercial-EV market. After a multi-discipline engagement — positioning, messaging, 3D, brand refresh, website and film — the new home page is live, with real business value behind it.
Another kickass one. And there's more to come. Great partnership.
The AI Report for one of India's oldest VC firms, Z47, went live.
A dedicated landing page for The India AI Report — original research aimed at founders, LPs and the broader ecosystem. We treated the report itself as the protagonist, not the download button.
So much appreciation followed. From the client, and from peers.
More out
the door.
The brand and website for the legal tech platform, Lexrio, went live.
Lexrio is the only case-management platform built exclusively for Washington workers'-comp plaintiff attorneys. Brand strategy, identity, brand extension and website — all live this month.
Focus Lab referred us in. We kept their reputation intact.
The four ad films for the subscription software platform, Zuora, are out.
For Zuora, the subscription management platform — went live this month. Part of a running engagement with their marketing team.
View case study →An animated video for the organic dairy brand, Akshayakalpa, went live.
The animated film for Akshayakalpa is out, alongside a round of website updates for their Good Food Movement. Work for a brand putting real organic farming on the table.
Film live. Site updates shipped for Good Food Movement.
From the
film room.
The brand film for H2Loop went live.
The H2Loop video is out. Another one off the edit bench and into the world this month, produced through Everything Film.
Released and live.
The explainer video for the cross-border payments platform, Tazapay.
Tazapay's explainer film is almost done — in the final stretch of edit. A clear, single-minded walk through how the platform moves money across borders.
Wrapping shortly.
New on
the bench.
Three engagements that started — or earned their keep — this month. One of them on a 50th anniversary.
We kicked off with Good Shepherd International School, Ooty — on their 50th anniversary.
A pride moment for the studio. We've started work with GSIS, and we're doing it in the year they turn fifty. Being part of an institution's fiftieth is the kind of brief you don't forget.
Day one this month. Much more to come.
Visual branding and website for the industrial gears maker, KSR.
Krishna Gears — making the motion that powers heavy industry since 1979. A leading manufacturer, supplier and exporter of slew bearings, slew drives, industrial gears and transmissions. Visual branding plus a full website, now almost done.
Goes live in June.
An amazing project in motion for LightMetrics.
The honest version: we turned up late to the meeting, and the CEO let us have it. Then we ran the workshop. By the end of it, he said it was worth the wait. Saved - and a project we're genuinely excited about.
Workshop done. Work underway.
Mid-build,
nearly there.
Locked routes, final builds, and two go-lives queued for June.
Retainers, return visits, ongoing.
Continuing partnerships, one back in action, and a new name in the door.
Queued for
June.
Three more go-lives lining up for June, one project moving slow, and a referral we can't name yet.
The brands
behind the work.
↗
FINTECH
2ND HIGHLIGHT OF THE MONTH · BQ
The story we tell.
The opportunity for a company to see its people grow and thrive into becoming someone truly great.
Imagine seeing your people grow — right in front of you.
What an opportunity…
Becoming Quotient — BQ — went live this month. Not the full site yet. A placeholder. A “Coming Soon” page that went up one evening and somehow became the moment.
The catchphrase we built into the brand, “What an opportunity”, became a sticker — a team totem before the product is even live. The appreciation came back to us, in public.
Inside the
studio.
Everything Motion and Everything Film are now one division.
We merged our motion and film practices into a single team. One craft, one pipeline, one agenda: client success.
Celebrating our wins.
In the office. Out loud. The launches are stacking up — felt right to start marking them.
A logistics platform.
A collaborative transportation platform — logistics technology. A $12 million ARR company, and one of a few interesting new starts.
They stayed anyway.
A potential buyer found the budget didn't match — and asked to work with us instead of walking away.
Also this month: a video shoot for Vega, a repeat client. Eight out of ten clients truly do come back, year after year. Vega is one of them. Lakshmi moved on to the next chapter of her life. Tanmaya is on a break.
Said out loud.
That was
May.
Thirty-four entries. Nine things went live. A division merged. A client referred us onward, and a buyer decided not to walk. Which brings us back to where we started.
Our best project is still the one we haven't even worked on yet.
Why, and when, to invest in brand.
everything.design/blogThe one our clients kept sharing.
youtube.comJune is already busy.
SecureCo, KSR, APTA Advisors, PrimeWealth and Peak Pause all go live next month. The Vecton referral takes shape. Two go-lives become five. We'll catch you up on the rest as it ships.
A universe
of her own.
“Art was always my escape from the real world — so I’d create my own universe. That’s where the artist in me was born. I look up to designers like Paula Scher and Stefan Sagmeister, but musicians move me just as much — I love how Gorillaz live in the grey area: multimedia, no face to put to it. I want to discover something like that for myself. And I love how this company grows organically, figuring things out along the way. I’ll always find a way to be part of this team. It’s so close to me.”