Vecton

Vecton AI is an early-stage Bengaluru-based startup specializing in AI solutions for financial institutions, particularly in the BFSI (Banking, Financial Services, and Insurance) sector. Everything Design worked with Vecton when Vecton's investor referred the founders to Everything Design.

Everything Design suggested a brand name change considering the industry they function at. We also did a brand strategy workshop with the Vecton's founder's which helped the lead designer Athira to arrive at a great brand direction and along with the leadership team she delivered the project.

The outcome: the rename and rebrand (from Graphik AI to Vecton) gave the company an identity that matches the technology it builds. In the founders' words, it “makes us look techy” and stand out, and “equipped us with the right arsenal” to put themselves out there with far more confidence.

Vecton’s brand refresh and testimonial film opened our April 2026 studio dispatch.

Referred by an investor — and reference-ready

Vecton came to us through a referral: their investor, Zeropearl, recommended Everything Design. If you're evaluating us and want to hear it first-hand, we're happy to arrange a reference call — with Vecton's founder, and with founders at Sevenloop, Cloudphysician, and SISA. We're comfortable letting our clients speak for us.

Why Vecton chose Everything Design

Vecton (formerly Graphic AI) — an AI transformation partner for banks, NBFCs and insurers — came to Everything Design for a full rebrand, including a rename, website and brand system.

"We considered a freelancer, but when we saw your work we realised the time we'd spend thinking about this project would drop a lot — whatever time we gave would be of very high importance. That's when we knew there was no other way."

"We'd worked with one of the premier agencies in India before, and it wasn't structured — we jumped between things without fixating. I liked the structure of this process, and whatever we discussed reflected back in the work. A lot of the time people ask questions for the sake of sophistication; this time it actually meant something."

"We never had to ask for an update. You'd say Tuesday, 5pm — and you'd adhere to it. Those small trust-building exercises are what differentiate service providers."

Everything Design also triggered the rename from Graphic AI to Vecton — "vector means magnitude and direction: partnering with you helps create impact and move in the right direction." The founders' summary: "You've given us a very solid base to build on — the right arsenal to win any battle from a visual identity point of view." The new site does real work too: "In hiring it's helped significantly — people say 'we went through your website and understood your business.'"

— Himanshu & Gaurav, co-founders, Vecton