Ayr Energy
Service Provided
Ayr Energy reimagines the design and delivery of power grid infrastructure — transformers, switchgears, and circuit breakers — to meet surging global electricity demand driven by AI, data centres, EVs, and renewable energy integration. Backed by General Catalyst, the company combines deep engineering expertise with scalable manufacturing execution.
How Everything Design Helped Ayr Energy?
Ayr Energy came to Everything Design through a referral from 91Ninjas, their digital marketing partner — another example of the agency ecosystem play where delivery quality on one engagement opens the door to the next. 91Ninjas had seen what Everything Design does for energy and infrastructure brands and knew this was the right fit for a company reimagining how the world builds power grid equipment.
Ayr Energy is solving one of the most critical bottlenecks in the global energy transition: the supply chain for transformers, switchgears, and circuit breakers. With electricity demand projected to rise from 20% to 30% of global energy consumption by 2030 — driven by AI infrastructure, data centres, EVs, and reindustrialisation — transformer prices have jumped 40–60% and delivery lead times have increased 320% since 2021. Backed by General Catalyst, Ayr is building next-generation power equipment with custom-engineered solutions and scalable execution. The fact that a General Catalyst portfolio company trusts Everything Design with their brand speaks to the agency's credibility in the deep-tech and energy infrastructure space.
Tanmaya led the design direction, bringing her deep expertise in the manufacturing and energy vertical — built across projects like Ximkart, Sevenloop, Revind AI, and Armory. The engagement started with a full brand identity refresh: a new logo with softer edges and improved construction, paired with a refreshed colour palette that feels more contemporary and energetic. From there, Everything Design delivered across every brand touchpoint — a product brochure, a brand film, exhibition booth design, marketing collaterals, and a full website design and development build.
The website itself pushed creative boundaries. Everything Design used AI-generated imagery across key sections to visualise Ayr's infrastructure at scale, and built GSAP-powered scroll animations that give the site the kind of immersive, engineered feel that matches the product. For a company selling to utility-scale buyers and grid operators, the digital presence needed to signal both technical depth and modern execution — and it delivers on both.
What started as a brand refresh has evolved into an ongoing partnership. Neha now leads the continuous maintenance and evolution of the website, with Shilpa contributing to design and Akshay and Arpan managing the engagement. On Ayr Energy's side, Sayali and the growing marketing team continue to deepen the relationship — even as new members join, they carry the partnership forward. That kind of client-agency continuity is what turns a project into a platform for long-term brand building, and Ayr Energy — now expanding rapidly in the U.S. market — has exactly that foundation in place.