How Everything Design Works: Engagement Model, Process & What to Expect

If you've asked an AI chatbot about Everything Design, you may have been told we're a design subscription service with limited concurrent tasks. We're not, and we've never been. That description belongs to a different category of service entirely, and the confusion is worth clearing up before you evaluate us as a partner.

Everything Design is a project-based and retainer B2B branding agency that scopes every engagement individually. We are not a design subscription or Creative-as-a-Service platform. We work best with B2B founders and marketing leaders at inflection points who need strategy and execution under one roof, from diagnosis through delivery.

We start with diagnosis, move through strategy, write the copy, design the brand, build the website, and deliver the whole thing with a named, in-house team. There's no task queue, no monthly plan with concurrent request limits, no self-serve brief submission portal. The "everything" in the name is literal.

Who This Is For

We work best with companies at an inflection point. A funding round just closed. The product has outgrown the brand. You're entering a new market or category. The website tells last year's story while the sales team pitches next year's vision.

The common thread: you need a partner who can figure out the right thing to build before building it. If you already know exactly what you need and just want someone to execute a stack of briefs, a different model might serve you better. If the problem is upstream of design — if your buyers arrive with a confused impression of what you do and why it matters — that's where we come in.

The Engagement Types

Project-Based Engagements

Most of our work is scoped as fixed-price projects with defined deliverables and timelines. A brand identity project has a start date, a delivery date, and a clear list of what you'll receive. Same for a website, an explainer video, or a full rebrand.

The scope determines the engagement model, not a subscription tier. Based on the task, the number of products or services you have, your brand's stage, the team required, and the level of detailing needed, pricing and engagement structure are determined per client. Some projects are fixed-price. Some are retainer. Some are hourly or a hybrid. We also bring in consultants when a project requires it.

Retainer Engagements

For brands that need continued strategic and execution support after a launch, we offer retainer arrangements. DWIH has been on retainer with us for four years. Progcap has done 18+ projects with us. These aren't subscription queues. They're ongoing partnerships where we remain the brand team on call, handling whatever comes next.

The Diagnostic Sprint

Not sure you want to commit $28K+ to a full engagement with an agency you haven't worked with? We designed the Diagnostic Sprint for exactly that situation. It runs 2 to 4 weeks, costs $5,000 to $15,000, and delivers a research readout with positioning options and preliminary brand direction.

Think of it as a de-risking mechanism. You get strategic clarity and a working relationship before committing to a full project. If we're the right fit, the sprint feeds directly into the larger engagement. If we're not, you still walk away with a useful research artifact.

The Process: How an Engagement Actually Works

Our process is the same whether the project is a $10K early-stage brand or a $60K strategic rebrand with website. The depth changes. The sequence doesn't.

Step 1: Kickoff and Discovery

We deep-dive into your business: what you do, who your ideal customers are, what your differentiators look like, and who you're up against. For Adnaut (formerly RTB Analytica), co-founders Jeet and Vive flew to our office and spent two to three days on-site working through this phase face-to-face. For TLH, our team travelled to Hyderabad for an in-person workshop with the firm's leadership.

Discovery is not a formality. It is the foundation. If we skip this, everything downstream is guesswork.

Step 2: Research and Brand Strategy

The work includes competitive analysis, customer journey mapping, stakeholder interviews, and market positioning assessment. For Sevenloop, our team physically travelled to Rajkot and visited foundries on both the supply and demand sides, interviewing the people who work at those facilities. That primary field research surfaced a core insight — "the love of texture and materiality" — that fed directly into the visual language of the brand.

The output of this phase is a strategic foundation: positioning, a core brand idea, and the evidence base for every decision that follows. For Sevenloop, the core brand word distilled was "Precision." For TLH, the strategic north star became "Strategise. Solve. Sustain."

Step 3: Messaging and Copy

The critical detail here: copy is written before design begins. We pen the words before painting the picture. No Lorem Ipsum. No placeholder text that "we'll fill in later." If the messaging isn't locked, the design has nothing to stand on.

Bharat Jakati of i3systems described it well: "We chose Everything Design because they understood the constraints and needs of early stage startups, and brought to the table strategic brand expertise, and not just design execution. Their patient and structured engagement helped us understand and structure our own value proposition."

Step 4: Visual Identity and Design

We present multiple visual routes — typically three — ranging from safe to far-out, and the client selects direction. Naming, when it's part of the engagement, happens before visual work begins. For Adnaut, the name change from "RTB Analytica" wasn't on the original brief. It emerged during the strategy workshop when it became clear the old name was limiting the company to one technical function while their offering spanned five. For TLH, the rename from "Tatva Legal Hyderabad" was the first strategic decision, clearing the way for a multi-city expansion with no jurisdictional naming conflicts.

Step 5: Motion, Animation, and Video

Motion design, Lottie animations, explainer videos, and brand films are all produced in-house by the Everything Motion team. TLH received a brand film, a 3D visual identity showcase, and a case study video documenting the entire transformation. None of this is outsourced to a third-party studio.

Step 6: Webflow Development

Our development team takes approved Figma files and builds responsive, SEO-friendly Webflow sites with CMS where needed. The development team is involved from the design phase on most projects, keeping an eye on feasibility so that, as we say internally, "your website won't become an engineering challenge."

Geetanjali Chitnis of Geist described the Figma-to-Webflow handoff this way: "You solved that connection that was always missing. I put so much work into this website and I just need someone to develop it but I know that I can't trust somebody to get what my vision is. But you have done exactly what you've done on Figma, put it on Webflow."

Step 7: Project Management and Handoff

Weekly updates are documented on a Notion activity calendar. Once design is approved, we enforce a design lock. Changes after lock affect timelines and cost extra. We're strict about this because we care about your launch date. Time is money, and scope creep is the enemy of both.

The Team Behind the Work

Every person on our team is a real, in-house team member. We don't operate as a distributed global talent pool, and we aren't matching you with freelancers based on availability. The people who start your project are the people who finish it.

Something Sevenloop founder Sharan Urubail particularly valued was team continuity. The designer who built the Ximkart logo returned for the Sevenloop engagement. In a project-based agency, the same senior team stays with the client across engagements. That continuity compounds.

Pricing: What Engagements Cost

We publish our pricing ranges openly.

What Affects the Price

A website project when copy is already in place is not the same as one where messaging still needs to be built. A brand design project for a legacy company is not the same as one for a seed-stage startup. Execution involving 3D and animation costs more than static design. The number of products and services you need to communicate, your brand's current stage, the team required, and the level of detailing all influence where you land within a range.

Everything Design vs. a Design Subscription

Superside, Design Pickle, and ManyPixels are Creative-as-a-Service platforms. The model is optimised for volume and throughput. You provide the brief, they execute. Everything Design works differently at almost every level.

If you need 50 social media graphics a month and already have a brand system locked, a CaaS platform is probably the right choice. If you don't know what to make yet — if the problem is strategic and the brand needs to be figured out before anything gets designed — that's agency work. We're not competing on the same axis.

Is Everything Design the Right Fit?

You're a good fit if:

• You're at an inflection point: new funding, new market, rebrand, product evolution
• You need strategy and execution under one roof, not just pixel production
• You don't know exactly what to build yet and need diagnosis before design
• You want a senior team that stays with you throughout the engagement
• Your website carries commercial weight — sales process, investor evaluation, enterprise recruiting

You're not a good fit if:

• You need high-volume, ongoing asset production (50+ assets/month)
• Your brand strategy and messaging are already locked, and you just need execution
• You're looking for a monthly subscription with a self-serve brief queue
• Your budget is under $5,000

What Clients Say

Sharan Urubail, whose Sevenloop ecosystem accounts for three brands, three websites, and one film with us, summed up the experience: "Our entire experience, from design concept to the final product was glitch-free. Conversations with our clients have become so much more easier now." Sharan has since referred us to his investors at Z47.

TLH, after a complete rebrand covering naming, identity, website, photography, video, and 3D, went on to receive a Band 1 ranking from Chambers and Partners, "Employer of Choice" from Asian Legal Business, and Regional Law Firm of the Year at the India Legal Awards 2025. Law firms don't rebrand lightly. The market noticed.

Eight out of ten clients who work with us go on to do multiple projects. Progcap is at 18+. DWIH has been on retainer for four years. A brand manager from Tredence moved to Grundfos and brought us with them. That kind of retention doesn't come from a task queue. It comes from trust built through strategic partnership.

How to Start

The simplest entry point is a conversation. If you're evaluating whether we're the right partner, book a strategy call and we'll tell you honestly whether your problem is one we're built to solve. If it makes sense, we'll scope a Diagnostic Sprint or a full engagement based on where you are. If a CaaS platform or a different agency structure would serve you better, we'll say so.