Adnaut
Service Provided
Adnaut (formerly RTB Analytica) is a global ad-tech consultancy with offices in New York, Manchester, Toronto, Bengaluru, and Indore, helping advertisers optimise media spend across programmatic, paid social, CTV, and analytics.
How Everything Design Helped Adnaut
When this client first came to Everything Design, the company was called RTB Analytica — short for Real-Time Bidding Analytics, a name pulled directly from industry jargon. For a global ad-tech consultancy with offices in New York, Manchester, Toronto, Bengaluru, and Indore, the name was limiting them to one technical function when their offering spanned programmatic, paid social, CTV, analytics, and measurement.
During the brand strategy workshop, Everything Design proposed a name change. RTB Analytica became Adnaut — positioning the company as "Your Navigator in the ad-tech universe." The brand naming wasn't on the original brief; it emerged from strategic thinking about where the company was headed, not just where it had been.
The rebrand went deep. Everything Design created a complete visual identity system including a brand mascot that Adnaut now uses extensively across their communications. The website at adnaut.digital was rebuilt from the ground up, with a site architecture that maps their five-step methodology (Analyse, Plan, Activate, Measure, Optimise) while keeping the experience fast, clean, and conversion-oriented. The Webflow development and content strategy ensured the site works as both a credibility marker for CMOs and a demonstration of the digital craft Adnaut brings to its own clients' campaigns.
A brand launch video introduced Adnaut to the market, and a behind-the-scenes film documented the transformation process. The founders recorded a testimonial video where they speak directly about how the full rebrand changed the perception of their company in customer conversations — the kind of tangible impact that goes beyond aesthetics.
This is one of Everything Design's featured branding projects, alongside Lumora Security, Sevenloop, TLH, and IndianVCs — a case where brand identity design, naming, and video production combined to fundamentally reposition a technology company in its market.