Visual Identity & Web Design for AI Tech-Diplomacy & Technical Standards Guide

Designing the Visual Identity and Website along with Motion Design.
Client
ASPI (Australian
strategic Policy
institute)
Industry
Government
headquarters
Australia
Target Audience
policy makers

LOGO Design

LOGO Design

BRAND
IDENTITY

LOGO Design

identity design

Identity design

identity design

Website design

Website design

Website design

OVERVIEW

Initiating a Dialogue

The focal point of this project centres on the critical examination of technical standards that bear direct relevance to the ever-changing realm of Artificial Intelligence (AI). ASPI and CIS, in a united effort, embark on the mission of providing a tech-diplomacy and negotiation guide tailored specifically for the domain of AI's technical standards.

Societal change hinges on innovation, advocacy, collaboration, education, and leadership, all sparked by dialogue – the website's core idea. AI advancements have amplified our transformative abilities in the past decade, but it's crucial to guide AI-driven change wisely. Our design uses perspective and grids to depict this concept visually.

project approach

01

Educational Website

We needed to create a website for educating both the government policymakers and newcomers interested in learning more about the Indo-Pacific region's policies.

02

Accessible E-Modules

A structure was necessary for presenting e-learning materials like web-based modules, encompassing media such as videos, infographics, and AI-related data visualisation.

03

Abstract Representation

The website had to be visually engaging and distinctive, with its design and content elements abstractly reflecting the concept of AI to make it stand out and pique users' interest.

04

Modern Look and Feel

The project needed a modern and clean look, so significant effort was invested in developing new hover grid effects for the webpage background and creating captivating text animations for the headings.

Visual Design

Accessible Information through Design

The website's success has been significantly facilitated by its exceptional visual design. The modern aesthetic, characterised by a dark background and dynamic grid, captivates visitors and sets a compelling tone. The carefully selected colour palette and typography work in harmony to evoke a strong sense of technology and AI, reinforcing the website's theme and purpose. The home page's design effectively organises all modules, offering a concise overview that immediately communicates the website's objectives.

bizongo logo

ASPI is a research think tank based in Australia. We selected Everything Design after a competitive selection process based on their past portfolio and them addressing our requirements. The project management was super effective and on-point, and the team was able to read and interpret our thoughts and intentions effectively. I was also impressed with the original designs that Everything Design came up with which made the product - a website and report - stand out!

Bart hogeveen
Deputy Director - Cyber, Technology & security,
Australian strategic policy institute

Backed by Process

The provided brief outlined precise objectives for us to accomplish, prompting a departure from our usual process. Our focus narrowed in on an in-depth study of educational websites and their strategies for presenting vast amounts of information. We arrived at a modern, black aesthetic with a colour palette that would pop and typography that resonated with the core concept.

The visual exploration journey was intense and invigorating, pushing our creative limits. Countless brainstorming sessions and sketches led to our current modern and tech-focused visual approach, refining colour, typography, animation, and navigation.

a person sitting at a desk writing on sticky notes
a man with glasses sitting in front of a computer screen
a man with a beard and glasses on an orange background
The website boasts a distinctly modern appearance, due to the incorporation of a left-docked navigation bar and the black visual aesthetic. It’s both informative and visually engaging.
Akhilesh j
PROJECT LEAD