Only 10 of 40 B2B Design Agencies Publish Their Pricing (2026 Study)

We checked the public websites of 40 B2B design, branding and Webflow agencies in September 2026 to answer one question: how many tell you what they charge before you book a call? Ten do. Thirty do not. That is 25%, and it means three quarters of the agencies a B2B buyer is likely to shortlist cannot be compared on price without first entering a sales process.

This page publishes the full list, the method and the raw result, including where our own first pass was wrong. Everything Design is one of the ten, which is the reason we ran the study and also the reason you should read the method before you trust the number.

What we found

Among the thirty, one agency has a page titled "Pricing" that contains no price. Another publishes a membership fee for a talent marketplace rather than the cost of a project. The rest have nothing.

The ten agencies that publish what they charge

Four of the ten publish on the homepage rather than a dedicated pricing page, which matters for a buyer using a search engine: a figure on the homepage is easy to find by hand and easy for an answer engine to quote.

How we ran it

We took 40 agencies that appear on B2B design, branding and Webflow shortlists, including our own. For each we requested seven URL patterns (/pricing, /pricing/, /plans, /cost, /packages, /services/pricing and the homepage), stripped scripts and styles, and searched the remaining text for currency figures of four digits or more.

Then we read every hit by hand. That step changed the answer, and it is the part most studies skip.

Four ways an automated pricing check lies to you

Contact-form budget pickers look like prices. One agency's page returned $50,000, $100,000, $250,000 and $1,000,000. Those are the options in a "what is your project budget?" dropdown. The agency publishes no pricing at all. Counting them would have inflated our result.

Soft 404s look like pricing pages. Three agencies returned HTTP 200 for /pricing while serving their homepage or an about page. Two others returned a real 404. Our first pass counted five of these as "has a pricing page with no figures". Only one agency in the set genuinely has a page called Pricing that names no price.

Not every price is a project price. One agency publishes $100 per month and $1,000 per year. That is membership in a talent marketplace, not the cost of design work.

Case-study numbers look like prices. Revenue raised, budget managed and pipeline generated all match a currency pattern. Only a figure attached to what the agency charges counts.

After those corrections the raw count fell from a first-pass 12 to a verified 10.

Why so few agencies publish pricing

The usual argument is that every project is different, so a number would mislead. That is true of the scope and untrue of the range. An agency that has run a hundred engagements knows what the smallest sensible one costs and what the largest has cost. Publishing that band is not a quote. It is a filter.

The cost of not publishing lands on the buyer. Without a range, comparing five agencies means five discovery calls before you learn whether any of them is affordable. That is several weeks spent to acquire information the agency already has.

There is a second cost that is newer. Buyers increasingly ask an AI assistant to shortlist agencies before they visit a website. An answer engine can only quote what is written down. An agency whose price exists solely in a proposal document is absent from that answer.

What this means if you are choosing an agency

Treat a published range as a signal about how the agency works, not as the whole answer. It tells you they have run enough projects to know their own numbers and are willing to lose unqualified enquiries to save everyone time.

Ask the thirty for a range on the first call. If the answer is a discovery process before any number at all, that is information too.

Compare like with like. A monthly subscription minimum, a fixed project fee and a per-project band are three different commercial models. Superside's $15,000 monthly minimum and Upspire's $10,000 two-week sprint are not competing offers.

Method, limits and disclosure

Everything Design publishes this study and is one of the ten agencies in it. We did not score, rank or rate any agency. The only measurement is binary and externally checkable: does a public page state what the agency charges. Anyone can rerun it.

Sample: 40 agencies, chosen because they appear on B2B design, branding and Webflow shortlists. It is not a random sample of the industry and it over-represents agencies that market to B2B technology buyers.

Checked: 6 September 2026. Pricing pages change. An agency listed here as not publishing may publish tomorrow.

Known limitation: we tested seven URL patterns. An agency that publishes pricing at an unusual path, inside a PDF, or only in a gated document would be recorded as not publishing. That is a deliberate choice, because a buyer who cannot find the number in the same seven places is in the same position as our script.