Trinas

Trinas Chemicals is a specialty-chemicals company serving industrial applications across sectors. After a decade of inconsistent branding across collaterals that made the company feel less professional than its competitors, Everything Design redesigned the brand and website to give the team confidence and create a stronger impression with partners.

The outcome: “whoever has seen the renewed branding, including the website, was impressed by the overall image.” At a major Saudi Arabian coatings show, the founder felt their stand stood out from almost all of them — “people could notice our brand from far across the hall.” It “drastically boosted the confidence of our team members when representing our company with our partners.”

Why Trinas Chemicals chose Everything Design

Trinas Chemicals — a B2B chemicals company operating across India and Saudi Arabia — rebranded with Everything Design after its previous branding had grown "inconsistent and outdated," adding a new website and an exhibition stand.

"His approach was very structured — he was trying to get into our minds and listen to us. He's very calm, he lets you speak, and that makes you feel heard, like you're in good hands."

"The Everything Design team carried out thorough research, gave us a detailed analysis, a plan and a timeline — everything very properly structured. They took our deadlines as their own challenge."

"They created a unique website for us — in synchrony with the industry, but also standing out. It's very bold, very clear, and even with so much information, it's still very easy to read."

At the Saudi Arabian Coatings Show, "our stand was better than almost all of them — huge MNCs couldn't create the impression we did." After the rebrand, the team's confidence rose and "a lot more people are trying to be associated with us now."

— Executive Director, Trinas Chemicals (General Manager, Trinas Saudi Arabia)

Considering Everything Design? We're happy to connect you with the team at Trinas Chemicals for a reference conversation.