What should a website revamp proposal include?

A website revamp proposal should name every page and template being rebuilt, who writes the copy, the revision rounds at each stage, what happens to old URLs, and what is handed over at launch. Costs grow after signing in whatever the proposal leaves out.

What a revamp proposal should name

  1. The page and template list, by name.
  2. Who writes the copy, and by when.
  3. Revision rounds per stage, and what one round means.
  4. A redirect map from every old URL to its new one.
  5. Integrations, such as HubSpot or Salesforce forms, by name.
  6. Blog and resource migration: how many posts, and who moves them.
  7. Motion: which pages get 3D or animation, and which stay static.
  8. The handover: CMS training, a component guide, and who hosts the site.

Why the redirect map matters

A redirect map keeps the search traffic that old pages have earned. Without one, every old URL that changes returns a 404 page, and the rankings and links pointing at it are lost.

What does a website revamp cost and how long does it take

At Everything Design, a website revamp is priced on the same ranges as a new website: $10,000 to $18,000 for an early-stage company over 4 to 6 weeks, $28,000 to $40,000 for a growth-stage or funded startup over 8 to 12 weeks, and $26,000 to $75,000 for a corporate site over 12 to 20 weeks. The ranges are on our pricing page.

Can a website revamp be fixed price

A website revamp can be fixed price once the page list and the copy owner are agreed before design starts. Everything Design prices projects as a fixed fee, a retainer, hourly, or a combination, and quotes anything outside the agreed scope before building it. Our revamp work is on the website revamp service page.

What should you get besides the live site

Besides the live site, a revamp should hand over the CMS structure with its collections documented, the component library, the redirect map, analytics events that track enquiries, and a recorded training session for the team that will edit the site.