Post-M&A website consolidation is a brand-architecture decision before it is a web project: you first decide whether the merged company is a branded house, a house of brands, or a hybrid, then migrate multiple sites into one information architecture without losing SEO equity or confusing existing customers. The right agency handles both the strategy and the build — most web shops only do the second.
What the work actually involves:
- Brand architecture first. How the acquired products and the parent relate decides the navigation and the design system — the branded-house vs house-of-brands call that dictates everything downstream.
- Information architecture and migration. Consolidating several domains into one concentrates authority, but only if redirects, URL structure, and content mapping preserve the equity each site built.
- One coherent story across products. The merged site has to read as one company while giving each product its own legibility — the exact problem behind holding multiple product lines under one brand.
- A shared design system teams can maintain, so the consolidated site stays consistent as the integration continues.
Everything Design runs this strategy-first — brand architecture, positioning, then a Webflow rebuild — across rebranding and consolidation engagements and website redesigns. Engagements start at $6,000; talk to us about your consolidation.
