Grundfos
Service Provided
Grundfos is the world's largest pump manufacturer, headquartered in Bjerringbro, Denmark. With €4.46 billion in revenue and over 20,000 employees across 60+ countries, the company specialises in advanced, energy-efficient pump solutions for water supply, wastewater treatment, industrial processes, and building services — with a commitment to reaching net-zero emissions by 2050.
How Everything Design Helped Grundfos
Everything Design's relationship with Grundfos — the world's largest pump manufacturer, a Danish multinational with €4.46 billion in revenue and operations in over 60 countries — started the way many of the agency's best engagements do: through a person who had already experienced the work firsthand.
Giri, now Director of Marketing for India, Middle East, and Africa at Grundfos, first worked with Everything Design during his time as Senior Manager, Brand and Partner Marketing at Tredence. When he moved to Grundfos, he brought the relationship with him — a pattern that speaks directly to how Everything Design builds trust. It's not the agency pitching cold; it's a marketing leader choosing to re-engage a partner they've already stress-tested on delivery, timelines, and creative quality. That kind of portable loyalty is the strongest signal an agency can earn.
The scope at Grundfos has been broad and ongoing. Everything Design has produced multiple product launch videos — including the Pump Solution for Textile Industry and CUE 120 launch films — each translating complex industrial engineering into visual narratives that resonate with procurement teams, plant managers, and distribution partners across Grundfos's global markets. Beyond video, the agency delivered a coffee table book capturing Grundfos India's story and impact, a point-of-view document, and product brochures designed for the kind of industrial manufacturing audience that expects precision in every detail.
The engagement continues to expand. Everything Design is currently working on product launch collateral for new Grundfos offerings — the kind of ongoing partnership where the agency understands the brand system, the approval workflows, and the regional nuances well enough to move fast without sacrificing quality. As new members join the marketing team at Grundfos, they inherit and extend the relationship rather than starting over. That institutional continuity on both sides — agency and client — is what makes the output consistently strong.
For Everything Design, Grundfos represents something significant: a global enterprise with exacting standards choosing to work with a focused B2B design studio over the large-format agencies that typically serve companies of this scale. It's proof that depth of understanding and creative quality outweigh size — and that when a marketing leader trusts an agency enough to carry the relationship across companies, the work speaks for itself.