100 mission statement examples from various industries

Mission statements define organizational purpose, guide strategic decisions, and communicate values to stakeholders. Effective mission statements are specific, action-oriented, and differentiated from competitors. They articulate who you serve, what value you create, and how you approach your work uniquely. The strongest mission statements inspire internal teams while resonating authentically with customers, partners, and prospective employees.

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Here's a list of 100 mission statement examples from a wide range of industries:

Mission statement examples of technology & software brands

1. Google: "To organize the world's information and make it universally accessible and useful."
2. Microsoft: "To empower every person and every organization on the planet to achieve more."
3. Apple: "To bring the best user experience to its customers through its innovative hardware, software, and services."
4. Intel: "To shape the future of technology to help create a better future for the entire world."
5. Amazon: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."
6. Facebook (Meta): "To give people the power to build community and bring the world closer together."
7. Tesla: "To accelerate the world's transition to sustainable energy."
8. IBM: "To be essential to our clients, the world, and one another—and to apply long-term relationships, experience, and research to solve their most important problems."
9. Salesforce: "We bring companies and customers together."
10. LinkedIn: "To connect the world's professionals to make them more productive and successful."
11. Adobe: "To change the world through digital experiences."
12. Twitter (X): "To give everyone the power to create and share ideas and information instantly, without barriers."
13. Spotify: "To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it."
14. Netflix: "To entertain the world."
15. Oracle: "To help people see data in new ways, discover insights, and unlock endless possibilities."

Consumer Goods & Retail

16. Nike: "To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)"
17. Coca-Cola: "To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions."
18. PepsiCo: "Create more smiles with every sip and every bite."
19. Procter & Gamble: "To provide branded products and services of superior quality and value that improve the lives of the world's consumers."
20. Unilever: "To make sustainable living commonplace."
21. L'Oréal: "To offer the best in cosmetics innovation to women and men around the world with respect for their diversity."
22. Johnson & Johnson: "To profoundly change the trajectory of health for humanity."
23. Walmart: "To save people money so they can live better."
24. Target: "To help all families discover the joy of everyday life."
25. IKEA: "To create a better everyday life for the many people."
26. Costco: "To continually provide our members with quality goods and services at the lowest possible prices."
27. H&M: "To make fashion sustainable and sustainability fashionable."
28. Adidas: "To be the best sports company in the world."
29. Starbucks: "To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
30. Levi Strauss & Co.: "To sustain responsible commercial success as a global marketing company of branded apparel."

Automotive

31. Ford: "To help build a better world, where every person is free to move and pursue their dreams."
32. BMW: "To be the most successful premium manufacturer in the industry."
33. Toyota: "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America."
34. Mercedes-Benz: "To build the best cars in the world."
35. Honda: "To maintain a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction."
36. Volkswagen: "To make mobility sustainable for future generations."
37. General Motors: "To earn customers for life."
38. Tesla: "To accelerate the world's transition to sustainable energy."
39. Harley-Davidson: "To fulfill dreams of personal freedom."
40. Ferrari: "To win both on and off the track."

Finance & Insurance

41. American Express: "We work hard every day to make American Express the world's most respected service brand."
42. JPMorgan Chase: "To be the best financial services company in the world."
43. Goldman Sachs: "To advance sustainable economic growth and financial opportunity."
44. Visa: "To connect the world through the most innovative, reliable, and secure payment network—enabling individuals, businesses, and economies to thrive."
45. Mastercard: "Connecting everyone to priceless possibilities."
46. Allstate: "To be the Good Hands: we help people realize their hopes and dreams through products and services designed to protect them from life's uncertainties and to prepare them for the future."
47. State Farm: "To help people manage the risks of everyday life, recover from the unexpected, and realize their dreams."
48. Prudential: "To help our customers achieve financial prosperity and peace of mind."
49. AXA: "To empower people to live a better life."
50. Morgan Stanley: "To help people, businesses, and institutions build, preserve and manage wealth so they can pursue their financial goals."

Healthcare & Pharmaceuticals

51. Pfizer: "To innovate to bring therapies to patients that significantly improve their lives."
52. Johnson & Johnson: "To profoundly change the trajectory of health for humanity."
53. Roche: "Doing now what patients need next."
54. Novartis: "We reimagine medicine to improve and extend people's lives."
55. Merck: "To discover, develop and provide innovative products and services that save and improve lives around the world."
56. Bristol-Myers Squibb: "To discover, develop and deliver innovative medicines that help patients prevail over serious diseases."
57. AbbVie: "To have a remarkable impact on people's lives."
58. Gilead Sciences: "To discover, develop and commercialize innovative therapeutics in the areas of unmet medical needs."
59. Sanofi: "To chase the miracles of science to improve people's lives."
60. Medtronic: "To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life."

Nonprofits & NGOs

61. American Red Cross: "To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."
62. UNICEF: "To advocate for the protection of children's rights, to help meet their basic needs, and to expand their opportunities to reach their full potential."
63. Doctors Without Borders: "To provide lifesaving medical care to those most in need."
64. World Wildlife Fund (WWF): "To conserve nature and reduce the most pressing threats to the diversity of life on Earth."
65. Oxfam: "To create lasting solutions to poverty, hunger, and social injustice."
66. Save the Children: "To inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives."
67. Greenpeace: "To ensure the ability of the Earth to nurture life in all its diversity."
68. Amnesty International: "To undertake research and action focused on preventing and ending grave abuses of human rights."
69. The Nature Conservancy: "To conserve the lands and waters on which all life depends."
70. Habitat for Humanity: "To build strength, stability, and self-reliance through shelter."

Education & Research

71. Harvard University: "To educate the citizens and citizen-leaders for our society."
72. Stanford University: "To promote the public welfare by exercising an influence in behalf of humanity and civilization."
73. MIT: "To advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century."
74. Oxford University: "To lead the world in research and education for the benefit of society."
75. Yale University: "To improve the world today and for future generations through outstanding research and scholarship, education, preservation, and practice."
76. Cambridge University: "To contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence."
77. National Geographic Society: "To inspire people to care about the planet."
78. Smithsonian Institution: "The increase and diffusion of knowledge."
79. Khan Academy: "To provide a free, world-class education for anyone, anywhere."
80. Coursera: "We envision a world where anyone, anywhere can transform their life by accessing the world's best learning experience."

Media & Entertainment

81. Disney: "To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world's premier entertainment company."
82. Netflix: "To entertain the world."
83. Warner Bros: "To be the world's leading producer and distributor of entertainment and information."
84. The New York Times: "To seek the truth and help people understand the world."
85. BBC: "To act in the public interest, serving all audiences through the provision of impartial, high-quality, and distinctive output and services which inform, educate and entertain."
86. Spotify: "To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it."
87. YouTube: "To give everyone a voice and show them the world."
88. Sony Pictures: "To deliver great entertainment experiences."
89. Universal Music Group: "To shape culture through the power of artistry."
90. HBO: "To be the most respected and innovative entertainment brand."

Energy & Utilities

91. ExxonMobil: "To be the world's premier petroleum and petrochemical company."
92. Chevron: "To be the global energy company most admired for its people, partnership, and performance."
93. BP: "To reimagine energy for people and our planet."
94. Shell: "To power progress together with more and cleaner energy solutions."
95. Duke Energy: "To provide affordable, reliable, and sustainable energy."
96. NextEra Energy: "To be the leading clean energy company."
97. Siemens: "To be a technology company that transforms the everyday."
98. GE: "To build, move, power, and cure the world."
99. Schneider Electric: "To empower all to make the most of our energy and resources."
100. Enel: "Open Power for a brighter future."

This comprehensive list includes mission statements from various sectors, demonstrating how organizations articulate their goals, values, and reasons for existence.